Why backlinks are important for SEO

9:17 AM Posted by Admin

Why backlinks are important for SEO

In the world of Search Engine Optimization, one of the most important factors is sites that are linking to your website. For example, if there are 100 sites linking to your site, search engines see that as your site having some value. With the value and presence of your site on other sites you are seen as an authoritative site and your rankings begin to improve on search engines.Now, people think any old back link is good for your site. While this is true there is one important factor that people sometimes miss, having the anchor include your keyword. For example if you have a site about the Nintendo Wii and you are selling the actual product, you may want the anchor of your text link to read "cheap nintendo wii". With a lot of incoming links with that anchor, search engines think that your site is very relevant to those keywords and they begin to rank you higher and higher for that specific phrase as you continuously build more links.Finally, there are many different ways people build back links, such as directory submissions, blog commenting, buying direct links, and more. When building back links be very careful because too many links too fast will also be seen as harmful to your site because of search engines thinking you are spamming the internet with your website. To avoid this, it is recommended to join some sort of link exchange network where systems build links for you. The systems are supposed to take into account the fact that the speed of link building is very important in link development.

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The Best Way to Make Money Online: Participate in Dosh Dosh’s Group Survey

9:54 PM Posted by Admin

Let’s try something different. Perhaps a collective effort of some sort. I want to know what you think is the best way to make money online. What really works well to bring in a substantial amount of income (at least in your own experience).

There are a great variety of ways to make money on the internet. Sometimes far too much than is really necessary.

A serious beginner needs to wade through an incredible amount of information before he/she knows what works and what doesn’t.

Then again, everyone has a different threshold and level of knowledge. How far do you want to go, in order to make money online? What do you know about the different ways of doing so? What have you personally tried?

That’s also why its fun and educational to learn from people with different experiences and backgrounds. So instead of just hearing from me on this topic, I’ll open this up to everyone who reads Dosh Dosh by doing a group meme or survey


Survey Topic: What’s the Best Way to Make Money Online?


If someone came up to you and said that they wanted to know the best way to make money on the internet. What would you tell him or her? Let’s imagine that the individual in question is eager and willing to learn what is needed for real results.

By best, I mean the method that brings the greatest amount of potential income, while being practical, cost-effective and do-able. I know a great deal depends on the individual skill levels and interest, so it can be quite difficult to provide a fix-all solution that is suitable for everyone.

I would suggest focusing on what you personally think, feel or know is the best way to earn money online. Elaborate a little on the general steps you think someone should take to successfully utilize the method you’ve suggested. Imagine you’re talking to a friend who trusts your opinion and experiences.

Reasons Why I’m Doing This Group Survey

There are several reasons why I am doing this exercise. First of all, I am curious about what you all think about the topic matter. Not everyone reading Dosh Dosh is a blogger and many are entrepreneurs, small business owners and marketers, so the response should be interesting and useful.

Secondly, this is a good way to give some exposure for everyone. Many of you have been leaving comments regularly, visiting the site daily or promoting it on social media websites. Some have also been subscribed to Dosh Dosh for a long time too. I really do appreciate all the support.

This is a way of saying thanks, by sending you some traffic and visitors. Dosh Dosh gets a decent number of daily visitors and over time, that could translate into a fair amount of traffic and free publicity for you.


Rules and Guidelines

To participate in this group discussion, you simply need to address the survey topic by either leaving a comment or writing a blog post.

Everyone who leaves a comment will have their opinion listed within this or a new article itself, with a link to your website (if you have one). If you write a new blog post referencing this article, you’ll get a link to your blog post as well.

Having said that, there are six basic rules you need to follow:

  1. Comment Length. Your comment should be at least a few paragraphs long. No witty one-liners, please. The reason for this is because I want to encourage everyone to add value and hence, generate something that’s useful for everyone. There’s plenty to write about and you don’t have to feel inhibited or shy here. Just go ahead and share what you think is absolutely the best way to make money online.
  2. Write a Thoughtful Comment. Your comment will be viewed by many readers (over tens of thousands eventually) and I’m sure you want to brand yourself and show your best side. Spend some time to think about what you’re going to write and be sure to edit your copy for grammar/spelling mistakes. This is for your own benefit; I’m quite that visitors will prefer to check out the person behind a well written and insightful comment.
  3. Leave Your Name, Please. Instead of leaving your URL or site name, leave your comment in this format: Maki - Dosh Dosh (name - site name). This makes it easier to reference and its more friendly too. I don’t really fancy comments with keyword or brand names because I don’t know who I’m talking to. Yes, this also means no anonymous comments too. Use a fake name if you must.
  4. No External Links. I don’t really like deleting external links left by readers, especially when they point to to shady or spam sites so I’m going to institute a no-links policy for comments across the board. Please do not insert any links to any site in your comments. Of course, if you write a blog post, you can link to anything you want, within it.
  5. Site URLs. I won’t be linking to poker, porn or pills and any other site which I deem to be really offensive. I would also prefer to not have any affiliate landing pages as well. This isn’t a free for all so do not use unsuitable urls.
  6. Don’t Over Promote. It’s perfectly fine to talk about your own experiences or sites but please don’t use this as a chance to sell your services or products. This isn’t really the place for you to do so. Keep your comments on topic and relevant. Excessively promoting your own site will just make you look bad.

I’ll put up the comments as and when I receive them either in this post or a new article. I will probably close this post in a day or two depending on the number of entries received, so that it won’t be too long or difficult to read.

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18 Adsense Optimized Wordpress Themes to Maximize your Contextual Ad Earnings

9:51 PM Posted by Admin

When I first started Dosh Dosh, I decided to use an Adsense Wordpress template that was designed with the primary goal of maximizing ad earnings. I wanted a Wordpress theme with distinct ad blocks so I can easily blend contextual or other types of affiliate ads alongside my main content.

As you probably know, effective ad placement is critical if you plan to make any significant amounts of money through Google Adsense or other contextual ad systems.

Using a blog template with distinct ad blocks and optimized ad placements will very likely help you increase your Click through rates and affiliate conversions. These customized blog designs are also known as Adsense Ready themes.

How are Adsense Ready Themes different from other blog templates?

A key element that is central to all Adsense Ready themes is their focus on integrating contextual ads around content. As you will notice, the ads and link units are carefully placed above, beside and below each individual post to maximize exposure and their click through potential.

Several themes will also allow you to easily place blocks of square ads within each post, which is one of the proven ways to receive the highest amount of ad clicks from the average blog visitor.

Here are some general characteristics of most Adsense Optimized themes:

  • Built in Adsense blocks for easy ad insertion.
  • Ads are active once the Adsense Publisher ID is inserted or changed
  • Optimized Ad placement, colors and types according to Google’s guidelines
  • Adsense linkunits and search are already included.
  • Search Engine Friendly. Post and category titles are used for page titles etc.

Why should I use Adsense Ready Templates?

The main reason why you should use an Adsense ready theme is convenience. You don’t have to sift through too much code and there’s no need to make major adjustments to the template’s form.

In many instances, all you need is to insert your Adsense publisher ID and you’re done. This will probably only take a few minutes, which can be a huge time and effort saver.

You can probably hack any other Wordpress template to include ads but they can be a hassle if you are unfamiliar with how to optimize your ad placement. Most of these templates are not terribly attractive but I think they are functional and their ad placement is pretty decent.

I think Adsense Ready templates are very useful when you own dozens or hundreds of niche websites which use credited feeds or free content. Niche websites with high paying keywords will be naturally more profitable when you use templates with optimized ad placements.

Dosh Dosh’s List of 18 Adsense Optimized Wordpress Themes

As far as I know, this collection of Adsense Ready themes is the largest online. I’ve included a link to each theme’s home page and as well as a direct download link for your convenience.

Some of the screen shots were taken from the websites referenced and others were screen grabs of blogs running the specific theme. If you know of any other Adsense themes I’ve missed, leave a comment and I’ll add it to the list.

All of the themes should be compatible with Wordpress 2.0+. Feel free to check the theme’s homepage for more information on compatibility and installation. Share/Save/Bookmark

Google Adsense Tips

3:30 AM Posted by Admin

Use Link Units near your navigation. Link Units tend to be most profitable if they are clicked on by users searching for something particular. Therefore, placing the Link Unit near your navigation is the prime place users look to find what they are looking for on your site.

One Google Adsense tip is to follow the Google Adsense TOS (Terms of Service). For example, you may use Google Adsense on as many web pages as you want throughout your website but remember to follow the Google Adsense rules that state you can have a maximum of three ad units and three link units per page.

When deciding on a topic to build your website around, choose a topic that is more of a niche topic instead of a general topic. Google Adsense works best when the website topic focuses on a specific niche because the targeted ads become more closely related to the topic. When a website is very broad you will notice the Google Adsense ads are often not relevant to the content of the page and this reduces the likelihood of users clicking on the ads. With a targeted site you get better related ads and therefore the CTR will be much better.

Pay not only attention to your earnings in your Adsense Reports but look closely at what type, color scheme and placement seems to be the most effective.


When building a new site it is best to not put the Adsense ads on the pages until after you have designed the site and added the content to each page. A real new site is probably better off initally focusing on building inbound links and generating traffic before adding the Adsense code to the pages.

Google Adsense pays approximately 60% of the revenue for each click to you.

The ads that are displayed are based on the content of the page and not the meta tags. So your keyword density in your copy is important for having the most relevant ads appear on you page.

Google Adsense Secrets

Google published a short list of the highest performing Google Adsense ad sizes:

  • 336×280 Large Rectangle
  • 300×250 Inline Rectangle
  • 160×600 Wide Skyscraper
In addition, the 728 Leaderboard size ads also perform very well and should be used regularly along with the Large Rectangles and Wide Skyscrapers.

The Google heat map shows that most users focus their attention mostly on the content in the center of the page and in the usual navigation areas just below the top and on the left side. The Google Adsense secret to place ads in these areas will result in better click through rates then other areas of the page.

A few Google Adsense secrets are to blend the ads into your page so users cannot easily ignore your ads, a phenomena known as banner blindness. When you blend your Adsense ads into your content the ads look and feel like part of the page. For example, if you use black font then try placing some ads w/out a border and customize the ad so it has a black title, black description, and a black hyperlink. Another example of this is if you use high contrasting color links on your page then make the Adsense ads also use the same high contrasting link colors as well.

When using multiple ads on a page, realize that you want to have your users clicking on the higher paying ads so it is sometimes best to remove an ad. Removing this low paying ad allows the other two ads to earn higher paying clicks.

Overall, Google Ads are supposed to enhance your visitors' experience and not take away from it and this point alone is the best Google Adsense secret.

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Google Adsense Secret Tips & Optimization Tricks

3:12 AM Posted by Admin

1. For short articles, CTR is best when ads are placed just above the content

2. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.

3. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300×250 medium rectangle or the 160×600 wide skyscraper - or both, if you display multiple ad units on a page.

4. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.

5. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.

6. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.

7. Go Wide - The large rectangle is the best paying adsense format (336×280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336×280 large rectangle, 300×250 medium rectangle, or 160×600 wide skyscraper.

8. Placing images next to ads or above ads does help in attracting user attention.

9. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.

10. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas.

11. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).

12. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That’s the right place to put keywords in bold (strong or &ltb> tags) or header tags (h1, h2, etc).

13. Always select the setting to open Google Adsense search box results in a new browser window, so you won’t lose your visitors. Click the Open search results in a new browser window checkbox and this add target=”google_window” to your form tag.

14. Maximum people think the search box is on the top right corner. So you know where to put it.

15. Don’t syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.

16. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track adsense click with analytics

17. For low CTR pages, try changing titles or adding more content to get better focused ads

18. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.

19. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.

20. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.

Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn’t offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.

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Tips to Increase Google AdSense Earnings

3:01 AM Posted by Admin

a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.

b. Never modify the Google Adsense HTML code. If have trouble embedding AdSense code in your WordPress or Blogger template, take help of the AdSense support forums or send an email to your AdSense account manager.

c. Never ask your friends or visitors to click on your Google ads. Google takes Click fraud very seriously . Do not include incentives of any kind on your site for users to click on your ads. Don't label Google ads with text other than "sponsored links" or "advertisements.".

d. Don't click on your own ads - Google is much smarter than you think and can discover invalid clicks through IP addresses, site navigation patterns, etc. If you working on a new design for your site, avoid reloading your pages (with AdSense) excessively. You can turn off adsense temporarily and avoid invalid CPM impressions. Or you can use the unofficial Google Sandbox tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.

e. Don't place ads in pop-up windows, error pages or even empty pages. Update: With the new adsense policy change , you can probably place ads on 404 pages. Check with the AdSense support team.

f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks. You will never make money out these Made for adsense websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists. Stay away from Adsense adwords arbitrage

g. For short articles, CTR is best when ads are placed just above the content.

h. For long articles, CTR will improve if you place ads somewhere in middle of the content or just where the article ends - when visitors are done reading the article, they may be looking for related resources.

i. Use Text Ads instead of Image Ads as users get more options and the payout is often higher. If you still want to display image ads (for CPM), consider ad formats like the 300x250 medium rectangle or the 160x600 wide skyscraper as they support also support rich multimedia and the new gadget ads.

j. Google Ads with no background color and no borders will always perform better. Make the border color and background color same as your page background color.

k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in your HTML source. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.

l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray or something like #666.

m. Go Wide - The large rectangle (336x280) is the best paying Adsense format especially for text ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.

n. Don't places images next to Google ads as that will invite a permanent ban to your AdSense account.

o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.

p. You should try adding a unit near the comments senction of your blog. See more adsense tweaks

q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes and 3 adlink units.

r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or &ltb> tags) or header tags (h1, h2, etc).

s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.

t. Maximum people think the search box is on the top right corner. So you know where to put it.

u. Always syndicate full text RSS Feeds and then monetize your feeds with a 468x60 ad in RSS feed.

v. Monitor the AdSense performance of individual web pages With google analytics

w. For low CTR pages, try changing titles or adding more relevant content to get better focused ads. Alse see: Get relevent google adsense ads

x. Block low paying advertisers with Filters. Why to loose a visitor for an ad that will only pay you a cent. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.

y. Learn how to implement adsense revenue sharing if you run a site with multiple authors and need to pay your writers based on advertising revenue generated from their articles.

z. Experiment with color schemes and layouts using split testing. You are the best judge when it comes to choosing ad formats for your own website.

Even Google doesn't offer the best advise always. For instance, in the visual text maps, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page but if you go to any search page on Google, the ads the mostly in the right.

Bonus Tip: Use the Adsense Preview Tools to determine what ad campaigns are currently targeted for your site in different geographic regions of the world.

Enter any keywords or a website address (URL) and choose a geographic location of the visitors to see all the related related Google Ads. Share/Save/Bookmark

Response Tracking: Your Hidden Pot Of AdSense Gold!

3:39 AM Posted by Admin

Google won't let you ask
visitors to click on your ads, or use other deceptive ways to make them click.
But good content is an endorsement in itself. Some of its charm rubs off on
the ads, making the ads more believable — and interesting!

If you have a website with impartial product reviews, for instance, visitors
are more likely to click the ads to learn more about a product, check out the
latest prices or order online.

It’s crucial to create content that’s genuinely interesting. But your work
doesn’t stop there.

After setting up your AdSense Account, the first thing you want to do is play
with your ad formats and placement to make the ads blend in. That's where
the bulk of the "easy-money" is hiding.

But once you've got that right, what next? You start tweaking the text and
making all sorts of other changes to improve your CTR.

But every time you make any sort of change to your ads, you must
track the results.

Consider this example:

Joe Drinker has a great website about "How to make Beer at Home". It's
doing well on AdSense, but not well enough. His week’s stats look something
like this:

Date Page
Impressions
Clicks Page CTR Page eCPM Your
earnings
4/2/05 40930 1516 3.7% 5.62 229.92
4/3/05 40358 1574 3.9% 6.59 265.99
4/4/05 38962 1517 3.9% 6.11 238.01
4/5/05 33563 1381 4.1% 6.38 214.21
4/6/05 32978 1325 4.0% 6.76 223.81


65
4/7/05 28207 1294 4.6% 7.52 212.01
4/8/05 27322 1251 4.6% 7.47 204.20

Joe is pretty happy with his CTR but wonders if he can raise his CPM and in
the process, lift his earnings. So he looks up high-priced keywords related to
his subject, and works the term "beer cans" into his content.

A few days later he logs into the stats on his AdSense account and finds that
that that change has actually HURT his income:


Date Page
Impressions
Clicks Page CTR Page eCPM Your
earnings
4/9/05 32744 985 3.0% 4.21 137.95
4/10/05 32286 1023 3.2% 4.94 159.59
4/11/05 30954 986 3.2% 4.59 142.08
4/12/05 26850 898 3.3% 4.78 128.52
4/13/05 26382 861 3.3% 5.08 134.28
4/14/05 22566 841 3.7% 5.63 127.20
4/15/05 21858 813 3.7% 5.60 122.52

Joe has not only disappointed a lot of collectors who come looking for beer
cans — his site contains lots of keywords but little in the way of good content
— he has also discouraged visits from people who want to make beer at
home.

His search ranking has gone down, making his website harder for people to
find him and lowering his impressions. It's also hurt his earnings per click as
the people who visit the site leave faster. What's worse is that he's also
risked his AdSense standing!

Now, does that make it a bad idea to optimize your website for AdSense?

Not at all. It is actually a good idea, if you do it right. And by that I mean…
No Shortcuts!

There is a simple, step-by-step process to optimize your website for high-
paying search terms. And this method is almost fool-proof! So why isn't
everybody doing this?

Simply because very few web publishers know how to use Tracking to their



advantage.

Tracking will not only help you minimize your mistakes, it will also reveal
hidden pockets of money that you would have never found otherwise.

Read on to find out how YOU can use Tracking to sky-rocket your
CTRs and increase revenues per-click.

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. What To Do Before You Apply To Google AdSense

3:04 AM Posted by Admin

Guidelines for new web publishers

Imagine this. Mr. Big Google Advertiser is surfing the net, looking up some
trade-related keywords. He clicks through lazily to land on a strange website.
The logo looks amateurish. The content is full of typos. Heck, some of the
links don't even work. And then, he sees something he least expects to find.

He seems to freeze for a second. His eyes pop wide open and you can see a
muscle going in his cheek. He picks up his phone and dials a number. "I can't
believe it!" He booms, "I can't believe you put MY ad on THAT website!"

Uh oh.

Google has a reputation to live up to. A reputation for providing quality
content, targeted traffic and good value for money to their advertisers.

The way to meet these requirements is to provide content that meets their
requirements and goes one step further to add something unique, which
other websites might not offer.

Before you apply to Google AdSense, make sure you haven't cut corners on
the layout and the quality of content. Google is quick to reject websites that
are built specifically to attract search spiders or that trick people into clicking
AdSense Ads.

To make a sizable income from AdSense, you need unique content, a true
commitment to your visitors and focused content — which makes it easy
for advertisers to target their audience.

To sum up, here are a few quick Do's and Don'ts before you Apply:


12.1 Don't build a website that specifically targets search spiders,
with nothing unique to offer human visitors.

I’ve already discussed the importance of creating content that your users



are genuinely going to find interesting. If you have interesting content, you’ll
have higher CTR and higher revenues.

With so many legitimate ways of creating revenue-generating content, you’re
only cheating yourself when you take a short-cut. You reduce your CTR and
you increase the odds of being banned by Google.


Don't build a website just to make money from AdSense.

The easiest way to produce genuinely interesting content is to produce
content that genuinely interests you!

You might feel that the more pages that you can throw up, the more money
you’ll make but if you can’t produce the sort of content that can compete
with companies who produce genuinely good material, you’re not going to
get the traffic or the revenues.

But there is plenty of topics that you know about and enjoy. That’s the kind
of material that can give you money.

It will also make earning that money a lot more fun.


Provide targeted content that will help Google Advertisers to
capitalize your traffic.

But writing about what you enjoy rather than what can help you earn
doesn’t mean you should forget about using your content to bring you
targeted ads.

If you know that there are certain keywords in your topic that are worth
more, then you can certainly write about those. You can also make sure that
you toss in plenty of keywords and headings to keep those ads targeted.


DON'T build a website specifically to target high-
value keywords unless you plan on developing
quality content!

Not all advertisers bid high on the same keywords.
Just as it’s a bad idea to create more content simply to create


more money, so it’s a mistake to focus on particular keywords to
create lots of money!

If you are prepared to produce good content and want that content to include
high value keywords, one VERY useful report reveals those high-value
keywords. You can find it at:
http://www.adsense-secrets.com/cashkeywords.html

If you want to aggressively build sites, another very useful tool you might
want to look at is Top Keyword Lists.

This is a 'plug and play' monthly membership service offering twenty-five
high-paying AdSense markets each and every week. With a simple page
generating application, you can turn out twenty-five sites quickly and easily
from each week's updates. If you prefer to spend a little more time building
your site with articles, they offer a unique keyword research tool that allows
you to pinpoint the key phrases you should concentrate your articles on for
maximum payout through AdSense. Read more about it at
http://www.adsense-secrets.com/topkeywords.html


Websites that rank higher in a Google search (SERPS) will get a
better per-click payout than websites which rank lower for the
same search term.

I don’t know if that’s because Google just wants to reward sites who meet
their criteria for high search listings or because they assume that sites that
rank higher are going to have better users for advertisers than lower-ranked
sites.

Most likely though, is that it’s all about content relevance. A top-
ranking website is considered more relevant than a lower-ranking one. So
keep an eye on your Google Search Ranking for your targeted search terms
and work continuously to optimize your website. The upshot is that when



you’ve created your site, you need to pay attention to search engine
optimization.

That won’t only win you free traffic, it will also get you more money for the
traffic you receive.



Increase 'Readiness to Buy'

Advertisers prefer websites that qualify visitors for the purchase.
Allow me to explain with this simple example: A search for "cell phones" can
throw up a page about the perils of cell phone radiation, a university
professor's treatise about messaging technologies and a buyer's guide that
compares features and prices of top-selling cell phone models.

For an advertiser looking to target cell phone buyers, the buyer's guide offers
the most relevant (and therefore valuable) advertising space.

This is part of targeting your content.

You want people to click on your ads. So do your advertisers.

If you can keep your content focused on the products your advertisers are
selling then you should be able to increase your CTR.

Of course, it’s also Google’s job to make sure that your ads match your
content, but if you’re writing about DVD’s it makes sense to produce content
that encourages people to buy DVD’s because those are the sort of ads you
know you’re going to be served!

If you were writing about homebuying, you can be sure that you’d get ads
about mortgages and real estate agents. Put up pages about finding the right
mortgage or how to pick a real estate agent and not only do the ads look
even more relevant, they’ll also appear more attractive.



Tim Carter is a living example of how content relevance builds loyalty. As an expert
in his field, he adds relevance and credibility to the ads appearing on his pages.
Check out this example at: http://www.askthebuilder.com/535-Installing-Large-
Ceramic-Tiles.shtml


Don't cut corners. Watch out for typos, amateurish layouts,
malfunctioning links, poor-quality or plagiarized content.

Users expect to reach professional websites. Those are the ones they spend
the most time on and pay the most attention to. Those are also the ones that
Google rewards the most.

It pays to put effort into improving your website. It pays to have a good
design and a site that’s attractive and well-maintained.
Share/Save/Bookmark

How To Make AdSense Work With Internet Communities

2:41 AM Posted by Admin

Maximize your AdSense Revenue from Internet Forums,
Message Boards and Discussion Groups!

we mentioned making revenue from blogs. But blogs
certainly aren’t the only types of content online or the only types that can
use AdSense.

In an active Internet Community, users generate most of the content.
You cannot completely control the keywords or the topics, which means
AdSense might spring some surprises with the ads that show up. (Just have
some Alternate Ads handy, in case AdSense pulls up a series of non-paying
public service ads.)

Unlike passive surfers who like to explore your website for relevant
information, forum members are very focused on their messages and the
responses they attract.

Many publishers that play host to Internet Communities complain of
negligible CTRs, scattered keywords (low content relevance) and low cost per
click. What they don't realize is that Internet Communities are a hidden gold-
mine which inspire fanatical loyalty, repeat visits, unique content and a high
level of user involvement with the content.

Mega-brands such as Apple and Harley Davidson were built on the same
foundation — a deep sense of personal bonding, high involvement with the
product and strong referrals. You can achieve the same result with your
website!

While all Internet Communities are not the same, they do have the same key
strengths. You just need to recognize them and find new ways to cash in on
them — as some savvy web publishers are doing already!

On the next page you'll find a few ideas to spark off your imagination:

Forum Members are very focused on their topic of discussion. Ads
that appear on the top, bottom or side margins of the page may
not distract them from their main objective — which is to read



and write the posts!

The best way to capture their attention is to put your ads at the end
of the top posting on each page. Posts that appear on top are read
more often, and usually set the tone for the rest of the discussion.

Many web publishers swear by Google's 728x90 leaderboard ad
with two ads trailing top-of-the-page posts.


What gets the most clicks in any forum?
The forum buttons of course! Put your ads close to these useful
buttons, sought out by users to search threads, create a new thread or
post a reply.

Without ever asking users to click, the heading "Deal of Day" turns the
Google Ads into a recommended resource for finding the day's top
deals.

Impressive forum stats, such as the number of members, threads and posts
appear alongside the ads, making them look more legitimate. The sheer
number of users creates a sense of urgency to check them out before other

members get their hands on the coveted deals!

Make sure you apply the same text formatting as the user-
generated content. It's important to gain your users' attention first
— then pitch your message when they're all ears!

Try putting the ads at the bottom of each post. If users spot the
pattern and your click-throughs start to drop, try putting the ads at
the bottom of every alternate post. The key is to keep them guessing!

Don't break up a post by putting ads in the middle. Since forums
have user-generated content, people are more sensitive to these
intrusions and might be offended if you make it seem as if the ads are
their personal recommendations.

Don't lump a bunch of ads together in the middle of the page. It
works well with 'passive' visitors, but your forum members will read
right around them!

Allow users to pull up targeted ads with a Google Search Box!
How often has a forum posting piqued your interest enough to launch
a Google search? Once? Twice? All the time? If you're anything like
me, the Google Search Box is an added convenience, welcomed
by most users. It makes your visitors stay! And if they click an ad
from the results page, you make money!

Which of these strategies will work for your Forums?

Only time can tell — but don't forget to track your results with Google's FREE
AdSense Channels. There are publishers who have made a fortune with their
community pages. It doesn't take rocket science. But a little persistence goes
a long way! Share/Save/Bookmark

How To Track With Channels

2:39 AM Posted by Admin

Google has its own FREE tracking feature called "Channels". Channels remind
me of spy movies, where a smart chip is planted in the arm of a super
sleuth, making it easier to track his activities or whereabouts.

AdSense hands you 50 such chips. Use them to track ads on specific domain
names or to group ads according to specific ad formats, keywords, their
location on the page etc. You can use any other factor that might impact
their effectiveness, based on the type of website you have.

Channel those clicks!
Google tells you many things about each Channel, such as the ad
impressions, click-throughs and earnings data.

You can use the channel reports to find out which channels are making you
the most money — and how to increase your earnings for other channels. Share/Save/Bookmark