Trackers offer also the information you get from Google channels, but you'll still need Google's stats, as they are the only source of financial information on your account.
Google Adsense Tips
3:30 AM Posted by Admin
Use Link Units near your navigation. Link Units tend to be most profitable if they are clicked on by users searching for something particular. Therefore, placing the Link Unit near your navigation is the prime place users look to find what they are looking for on your site.
One Google Adsense tip is to follow the Google Adsense TOS (Terms of Service). For example, you may use Google Adsense on as many web pages as you want throughout your website but remember to follow the Google Adsense rules that state you can have a maximum of three ad units and three link units per page.
When deciding on a topic to build your website around, choose a topic that is more of a niche topic instead of a general topic. Google Adsense works best when the website topic focuses on a specific niche because the targeted ads become more closely related to the topic. When a website is very broad you will notice the Google Adsense ads are often not relevant to the content of the page and this reduces the likelihood of users clicking on the ads. With a targeted site you get better related ads and therefore the CTR will be much better.
Pay not only attention to your earnings in your Adsense Reports but look closely at what type, color scheme and placement seems to be the most effective.
When building a new site it is best to not put the Adsense ads on the pages until after you have designed the site and added the content to each page. A real new site is probably better off initally focusing on building inbound links and generating traffic before adding the Adsense code to the pages.
Google Adsense pays approximately 60% of the revenue for each click to you.
The ads that are displayed are based on the content of the page and not the meta tags. So your keyword density in your copy is important for having the most relevant ads appear on you page.
Google Adsense Secrets
Google published a short list of the highest performing Google Adsense ad sizes:
- 336×280 Large Rectangle
- 300×250 Inline Rectangle
- 160×600 Wide Skyscraper
The Google heat map shows that most users focus their attention mostly on the content in the center of the page and in the usual navigation areas just below the top and on the left side. The Google Adsense secret to place ads in these areas will result in better click through rates then other areas of the page.
A few Google Adsense secrets are to blend the ads into your page so users cannot easily ignore your ads, a phenomena known as banner blindness. When you blend your Adsense ads into your content the ads look and feel like part of the page. For example, if you use black font then try placing some ads w/out a border and customize the ad so it has a black title, black description, and a black hyperlink. Another example of this is if you use high contrasting color links on your page then make the Adsense ads also use the same high contrasting link colors as well.
When using multiple ads on a page, realize that you want to have your users clicking on the higher paying ads so it is sometimes best to remove an ad. Removing this low paying ad allows the other two ads to earn higher paying clicks.
Overall, Google Ads are supposed to enhance your visitors' experience and not take away from it and this point alone is the best Google Adsense secret.
Response Tracking: Your Hidden Pot Of AdSense Gold!
3:39 AM Posted by Admin
Google won't let you ask
visitors to click on your ads, or use other deceptive ways to make them click.
But good content is an endorsement in itself. Some of its charm rubs off on
the ads, making the ads more believable — and interesting!
If you have a website with impartial product reviews, for instance, visitors
are more likely to click the ads to learn more about a product, check out the
latest prices or order online.
It’s crucial to create content that’s genuinely interesting. But your work
doesn’t stop there.
After setting up your AdSense Account, the first thing you want to do is play
with your ad formats and placement to make the ads blend in. That's where
the bulk of the "easy-money" is hiding.
But once you've got that right, what next? You start tweaking the text and
making all sorts of other changes to improve your CTR.
But every time you make any sort of change to your ads, you must
track the results.
Consider this example:
Joe Drinker has a great website about "How to make Beer at Home". It's
doing well on AdSense, but not well enough. His week’s stats look something
like this:
Date Page
Impressions
Clicks Page CTR Page eCPM Your
earnings
4/2/05 40930 1516 3.7% 5.62 229.92
4/3/05 40358 1574 3.9% 6.59 265.99
4/4/05 38962 1517 3.9% 6.11 238.01
4/5/05 33563 1381 4.1% 6.38 214.21
4/6/05 32978 1325 4.0% 6.76 223.81
65
4/7/05 28207 1294 4.6% 7.52 212.01
4/8/05 27322 1251 4.6% 7.47 204.20
Joe is pretty happy with his CTR but wonders if he can raise his CPM and in
the process, lift his earnings. So he looks up high-priced keywords related to
his subject, and works the term "beer cans" into his content.
A few days later he logs into the stats on his AdSense account and finds that
that that change has actually HURT his income:
Date Page
Impressions
Clicks Page CTR Page eCPM Your
earnings
4/9/05 32744 985 3.0% 4.21 137.95
4/10/05 32286 1023 3.2% 4.94 159.59
4/11/05 30954 986 3.2% 4.59 142.08
4/12/05 26850 898 3.3% 4.78 128.52
4/13/05 26382 861 3.3% 5.08 134.28
4/14/05 22566 841 3.7% 5.63 127.20
4/15/05 21858 813 3.7% 5.60 122.52
Joe has not only disappointed a lot of collectors who come looking for beer
cans — his site contains lots of keywords but little in the way of good content
— he has also discouraged visits from people who want to make beer at
home.
His search ranking has gone down, making his website harder for people to
find him and lowering his impressions. It's also hurt his earnings per click as
the people who visit the site leave faster. What's worse is that he's also
risked his AdSense standing!
Now, does that make it a bad idea to optimize your website for AdSense?
Not at all. It is actually a good idea, if you do it right. And by that I mean…
No Shortcuts!
There is a simple, step-by-step process to optimize your website for high-
paying search terms. And this method is almost fool-proof! So why isn't
everybody doing this?
Simply because very few web publishers know how to use Tracking to their
advantage.
Tracking will not only help you minimize your mistakes, it will also reveal
hidden pockets of money that you would have never found otherwise.
Read on to find out how YOU can use Tracking to sky-rocket your
CTRs and increase revenues per-click.
visitors to click on your ads, or use other deceptive ways to make them click.
But good content is an endorsement in itself. Some of its charm rubs off on
the ads, making the ads more believable — and interesting!
If you have a website with impartial product reviews, for instance, visitors
are more likely to click the ads to learn more about a product, check out the
latest prices or order online.
It’s crucial to create content that’s genuinely interesting. But your work
doesn’t stop there.
After setting up your AdSense Account, the first thing you want to do is play
with your ad formats and placement to make the ads blend in. That's where
the bulk of the "easy-money" is hiding.
But once you've got that right, what next? You start tweaking the text and
making all sorts of other changes to improve your CTR.
But every time you make any sort of change to your ads, you must
track the results.
Consider this example:
Joe Drinker has a great website about "How to make Beer at Home". It's
doing well on AdSense, but not well enough. His week’s stats look something
like this:
Date Page
Impressions
Clicks Page CTR Page eCPM Your
earnings
4/2/05 40930 1516 3.7% 5.62 229.92
4/3/05 40358 1574 3.9% 6.59 265.99
4/4/05 38962 1517 3.9% 6.11 238.01
4/5/05 33563 1381 4.1% 6.38 214.21
4/6/05 32978 1325 4.0% 6.76 223.81
65
4/7/05 28207 1294 4.6% 7.52 212.01
4/8/05 27322 1251 4.6% 7.47 204.20
Joe is pretty happy with his CTR but wonders if he can raise his CPM and in
the process, lift his earnings. So he looks up high-priced keywords related to
his subject, and works the term "beer cans" into his content.
A few days later he logs into the stats on his AdSense account and finds that
that that change has actually HURT his income:
Date Page
Impressions
Clicks Page CTR Page eCPM Your
earnings
4/9/05 32744 985 3.0% 4.21 137.95
4/10/05 32286 1023 3.2% 4.94 159.59
4/11/05 30954 986 3.2% 4.59 142.08
4/12/05 26850 898 3.3% 4.78 128.52
4/13/05 26382 861 3.3% 5.08 134.28
4/14/05 22566 841 3.7% 5.63 127.20
4/15/05 21858 813 3.7% 5.60 122.52
Joe has not only disappointed a lot of collectors who come looking for beer
cans — his site contains lots of keywords but little in the way of good content
— he has also discouraged visits from people who want to make beer at
home.
His search ranking has gone down, making his website harder for people to
find him and lowering his impressions. It's also hurt his earnings per click as
the people who visit the site leave faster. What's worse is that he's also
risked his AdSense standing!
Now, does that make it a bad idea to optimize your website for AdSense?
Not at all. It is actually a good idea, if you do it right. And by that I mean…
No Shortcuts!
There is a simple, step-by-step process to optimize your website for high-
paying search terms. And this method is almost fool-proof! So why isn't
everybody doing this?
Simply because very few web publishers know how to use Tracking to their
advantage.
Tracking will not only help you minimize your mistakes, it will also reveal
hidden pockets of money that you would have never found otherwise.
Read on to find out how YOU can use Tracking to sky-rocket your
CTRs and increase revenues per-click.
How To Track With Channels
2:39 AM Posted by Admin
Google has its own FREE tracking feature called "Channels". Channels remind
me of spy movies, where a smart chip is planted in the arm of a super
sleuth, making it easier to track his activities or whereabouts.
AdSense hands you 50 such chips. Use them to track ads on specific domain
names or to group ads according to specific ad formats, keywords, their
location on the page etc. You can use any other factor that might impact
their effectiveness, based on the type of website you have.
Channel those clicks!
Google tells you many things about each Channel, such as the ad
impressions, click-throughs and earnings data.
You can use the channel reports to find out which channels are making you
the most money — and how to increase your earnings for other channels.
me of spy movies, where a smart chip is planted in the arm of a super
sleuth, making it easier to track his activities or whereabouts.
AdSense hands you 50 such chips. Use them to track ads on specific domain
names or to group ads according to specific ad formats, keywords, their
location on the page etc. You can use any other factor that might impact
their effectiveness, based on the type of website you have.
Channel those clicks!
Google tells you many things about each Channel, such as the ad
impressions, click-throughs and earnings data.
You can use the channel reports to find out which channels are making you
the most money — and how to increase your earnings for other channels.
How To "Tweak" Your Ads To Make Them "Click"!
5:48 AM Posted by Admin
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Ad Formats: "Dress" your ads for success!
How would you like your ads served? Banners? Skyscrapers? Rectangles?
Squares? What about borders and background colors?
The choices can be overwhelming. Many people let Google decide for them-
preferring to stick with the default settings. Big mistake! From my own
experience I can tell you that it's like swapping a hundred-dollar bill for a
ten-dollar one.
For almost one year I settled for just a tenth of what I could have been
making — just because I didn't bother to control the looks and placement of
my AdSense ads.
The various ad formats, colors and their placement on the web page can be
done in thousands of combinations. You can literally spend hours every day
experimenting with every possible combination. But you don't want to, do
you?
Let me give you a few 'ground rules' that have sky-rocketed the CTR's on my
top-grossing pages:
Don't "look" like an ad
People don't visit your website for ads. They want good content.
If you make the ads stick out with eye-popping colors, images or borders,
that makes them easy to recognize as ads — and people work extra hard to
avoid them.
The same goes for ads that are tucked away in the top, bottom or some
other far corner of the page. So easy to ignore!
If you want people to click, make the ads look like an integral part of your
content.
Today's visitors are blind to banners, mad at pop-ups, weary of ads and
skeptical of contests and giveaways. So how do you win their confidence?
Simple. Don't make your ads look like ads!
Go for text ads instead of image ads
A text ad offers many advantages over image ads:
A. With the right formatting, a text ad 'blends in' with your site content. An
image ad will not give you the same freedom with its
appearance, as the only thing you can play with is the size
and positioning.
B. You can squeeze more text ads into the space that a
conventional banner takes. People love to have more
choices!
C. Properly formatted text ads don't look like clutter. Banners
do!
D. People hate banners and avoid them at sight. Many tests
confirm that people are much more receptive to text ads
related with your content.
To compare the look and feel of the different ad formats, there's nothing like
Google's official AdSense guide at:
https://www.Google.com/AdSense/adformats
The Best Performing Ad Size
So you’ll want to use text ads and you’ll want them to look like anything but
an ad. But you’ll also want them to be a particular size. Which size is that?
336 x 280 – the Large Rectangle.
Why should you choose the 336 x 280 ad block? Simple. It gets the most
clicks! My studies have shown that this format looks most like real content
added to a page. I’ve dabbled with every size Google offers and this is the
size that consistently has the best results. Other people have told me the
exact same thing. That’s all I need to know!
Second best is the 300 x 250 – The Medium Rectangle.
This ad block size is really useful when you went to have two sets of ads side
by side. They fit on most web pages just perfectly!
I would also recommend using the 'wide skyscraper', text-only ads on the
right hand edge of the screen — in conjunction with the 3-way matching I
talk about in chapter 4.
If you think about it, nearly all PC users are right handed (even left-handed
people like me control their mouse with their right hand because it's how we
were 'brought up' to use a mouse.) By placing the ads on the right hand
edge it's psychologically 'less distance' between your right hand and the
screen.
This 'closeness' in my opinion makes the user feel more comfortable and
therefore more likely to click through to a link. They feel more in control of
their visit experience.
Stay away from the 468 x 60 ad block!
One of the first things people do when they sign up for AdSense is to grab a
468 x 60 ad block.
Big mistake.
I have a theory about why they do this. It’s the same theory that explains
why the 468 x 60 block does not entice clicks.
Most site owners have the mindset that when they put Google ads on their
site, they must place the code that conforms most to traditional web
advertising. And that would be...? Yup, the 468 x 60, the ubiquitous banner
format that we have all come to know and love and... IGNORE.
Everyone is familiar with the 468 x 60. And that’s exactly why the click-
through rate on this size is very low, even among advertisers who use
images on their banners.
The 468 x 60 blocks screams, "Hey! I am an advertisement! Whatever you
do, DON'T click me. In fact, you should run from me as fast as you can!"
In all but a few special cases, I have found the 468 x 60 ad block to be
completely ineffective, and recommend ignoring it the same way your visitors
do.
Using Colors To Increase Your Clicks
once a fashion show where each model wore the exact same black
outfit for the entire duration of the show. Boring? Hardly! The show was
intended to showcase platinum jewelry, and the outfits were designed to
enhance the jewelry — instead of distracting the audience.
You don’t have to make all the pages on your website identical (or black).
But you do want to make sure that the look of your page draws attention to
the ads — and makes them appear as attractive and as valuable as platinum
jewelry.
Many websites have strong graphic elements that catch the eye —
usually at the expense of the AdSense units.
If you're using AdSense, be judicious in the selection of fonts, font size,
colors, images, tables and other visual aspects of your website.
Draw subtle attention to your AdSense units. Make them the stars of
your show!
Make the border go!
You can more than DOUBLE your click-through's with this one simple
tweak!
Even before the Internet, ads in newspapers and magazines were marked off
with a thick, heavy border. No wonder borders and boxes have come to
symbolize advertising messages.
Ads with prominent borders make your pages look cluttered. They distract
the eye from the ad text, while marking off the ad blocks from the rest of the
content.
Google provides an extensive color palette in your administrative area (see
above). Use it to tweak the look of your ads to suit your web page.
With just one simple click, you can match the color of your ad's border with
the background color of your web page. When the border blends with the
background, it frees up loads of space. The page looks instantly neater and
the ads look more inviting.
Make sure you also pick a matching background color for the ad. The ad's
background must match the page background on which the ad will appear.
If the ad appears in a table, match the table background with the ad
background. The key is to blend the background and border color with the
page, so that the text looks like an integral part of your web content.
Text is Design too!
That's right: the text size, font, color and the color of your ads must match
the other text elements. If the text color of the ads is the same as the text in
the body of your page, it’ll help the ads blend into the site and make the
reader feel that you’ve endorsed them.
And if the size of the font in the ads is the as the size of the main body of the
content, it will have the same effect: they’ll look like part of your site and not
something brought in by Google.
That’s the sort of blending that translates into clicks.
You can see this on my blog. I’m running a test where I’ve changed the title
color of the ads to match the color of the titles on the text. I’ve also matched
the text color of the ads to the color of the site text and the background of
the ads to the background of the page. (I could also change the size of the
font and see what that does to my CTR.)
This 3-way matching (titles, text and background) can generate excellent
click-through rates.
Too many text styles add clutter and can confuse your visitors. Instead, try
every legitimate way to make the ads look like a part of your web content.
In other words use the colors to make sure that your ads don't look like
ads!
Blue Is Best
So you want to get rid of the border. You want to get your ads the same
color as the text on the rest of your page and the background matching the
background color of your Web page.
But what about the link itself, the line the user is actually going to click?
What color should that be?
That’s an easy one: blue.
I used to say that all the text in the ad should match the text on your page,
including the link. After seeing an article about the benefits of keeping the
links blue — and testing extensively — I don’t say that any more.
The logic is that users have come to expect links on websites to be blue. Just
as they expect stop signs to be red and warning signs to be yellow, so they
expect their links to blue.
That means people are more likely to click on a blue link than a link
in any other color.
The line in your AdSense code that sets the color of your link is the one that
says:
Google_color_link = “#color”;
“#color” is the hexadecimal number for the color you want to use. You
should make sure that number is #0000FF.
Keep your link blue and you can experience an increase in click-throughs as
high as 25 percent!
Deliberate Mismatching
When it comes to choosing colors, I recommend 3-way matching and using
blue for the links. But there is another strategy that you can use.
You can deliberately mismatch your ad colors and styles, provided you keep
it to the top of your page.
This distinction generates two powerful 'zones' and therefore two types of
experience for the visitor.
The first zone is always at the top of the first page, above the main site
banner. The titles and text colors match colors found in the banner graphic
heading. (Important — the URL links are hidden, so only certain text ads will
allow you to do this.)
The end result is that these ads, placed above the banner graphic look like
key control points for your site and are just more likely to be clicked. The
visitor feels that they are visiting the another major area of that site.
Ad Formats: "Dress" your ads for success!
How would you like your ads served? Banners? Skyscrapers? Rectangles?
Squares? What about borders and background colors?
The choices can be overwhelming. Many people let Google decide for them-
preferring to stick with the default settings. Big mistake! From my own
experience I can tell you that it's like swapping a hundred-dollar bill for a
ten-dollar one.
For almost one year I settled for just a tenth of what I could have been
making — just because I didn't bother to control the looks and placement of
my AdSense ads.
The various ad formats, colors and their placement on the web page can be
done in thousands of combinations. You can literally spend hours every day
experimenting with every possible combination. But you don't want to, do
you?
Let me give you a few 'ground rules' that have sky-rocketed the CTR's on my
top-grossing pages:
Don't "look" like an ad
People don't visit your website for ads. They want good content.
If you make the ads stick out with eye-popping colors, images or borders,
that makes them easy to recognize as ads — and people work extra hard to
avoid them.
The same goes for ads that are tucked away in the top, bottom or some
other far corner of the page. So easy to ignore!
If you want people to click, make the ads look like an integral part of your
content.
Today's visitors are blind to banners, mad at pop-ups, weary of ads and
skeptical of contests and giveaways. So how do you win their confidence?
Simple. Don't make your ads look like ads!
Go for text ads instead of image ads
A text ad offers many advantages over image ads:
A. With the right formatting, a text ad 'blends in' with your site content. An
image ad will not give you the same freedom with its
appearance, as the only thing you can play with is the size
and positioning.
B. You can squeeze more text ads into the space that a
conventional banner takes. People love to have more
choices!
C. Properly formatted text ads don't look like clutter. Banners
do!
D. People hate banners and avoid them at sight. Many tests
confirm that people are much more receptive to text ads
related with your content.
To compare the look and feel of the different ad formats, there's nothing like
Google's official AdSense guide at:
https://www.Google.com/AdSense/adformats
The Best Performing Ad Size
So you’ll want to use text ads and you’ll want them to look like anything but
an ad. But you’ll also want them to be a particular size. Which size is that?
336 x 280 – the Large Rectangle.
Why should you choose the 336 x 280 ad block? Simple. It gets the most
clicks! My studies have shown that this format looks most like real content
added to a page. I’ve dabbled with every size Google offers and this is the
size that consistently has the best results. Other people have told me the
exact same thing. That’s all I need to know!
Second best is the 300 x 250 – The Medium Rectangle.
This ad block size is really useful when you went to have two sets of ads side
by side. They fit on most web pages just perfectly!
I would also recommend using the 'wide skyscraper', text-only ads on the
right hand edge of the screen — in conjunction with the 3-way matching I
talk about in chapter 4.
If you think about it, nearly all PC users are right handed (even left-handed
people like me control their mouse with their right hand because it's how we
were 'brought up' to use a mouse.) By placing the ads on the right hand
edge it's psychologically 'less distance' between your right hand and the
screen.
This 'closeness' in my opinion makes the user feel more comfortable and
therefore more likely to click through to a link. They feel more in control of
their visit experience.
Stay away from the 468 x 60 ad block!
One of the first things people do when they sign up for AdSense is to grab a
468 x 60 ad block.
Big mistake.
I have a theory about why they do this. It’s the same theory that explains
why the 468 x 60 block does not entice clicks.
Most site owners have the mindset that when they put Google ads on their
site, they must place the code that conforms most to traditional web
advertising. And that would be...? Yup, the 468 x 60, the ubiquitous banner
format that we have all come to know and love and... IGNORE.
Everyone is familiar with the 468 x 60. And that’s exactly why the click-
through rate on this size is very low, even among advertisers who use
images on their banners.
The 468 x 60 blocks screams, "Hey! I am an advertisement! Whatever you
do, DON'T click me. In fact, you should run from me as fast as you can!"
In all but a few special cases, I have found the 468 x 60 ad block to be
completely ineffective, and recommend ignoring it the same way your visitors
do.
Using Colors To Increase Your Clicks
once a fashion show where each model wore the exact same black
outfit for the entire duration of the show. Boring? Hardly! The show was
intended to showcase platinum jewelry, and the outfits were designed to
enhance the jewelry — instead of distracting the audience.
You don’t have to make all the pages on your website identical (or black).
But you do want to make sure that the look of your page draws attention to
the ads — and makes them appear as attractive and as valuable as platinum
jewelry.
Many websites have strong graphic elements that catch the eye —
usually at the expense of the AdSense units.
If you're using AdSense, be judicious in the selection of fonts, font size,
colors, images, tables and other visual aspects of your website.
Draw subtle attention to your AdSense units. Make them the stars of
your show!
Make the border go!
You can more than DOUBLE your click-through's with this one simple
tweak!
Even before the Internet, ads in newspapers and magazines were marked off
with a thick, heavy border. No wonder borders and boxes have come to
symbolize advertising messages.
Ads with prominent borders make your pages look cluttered. They distract
the eye from the ad text, while marking off the ad blocks from the rest of the
content.
Google provides an extensive color palette in your administrative area (see
above). Use it to tweak the look of your ads to suit your web page.
With just one simple click, you can match the color of your ad's border with
the background color of your web page. When the border blends with the
background, it frees up loads of space. The page looks instantly neater and
the ads look more inviting.
Make sure you also pick a matching background color for the ad. The ad's
background must match the page background on which the ad will appear.
If the ad appears in a table, match the table background with the ad
background. The key is to blend the background and border color with the
page, so that the text looks like an integral part of your web content.
Text is Design too!
That's right: the text size, font, color and the color of your ads must match
the other text elements. If the text color of the ads is the same as the text in
the body of your page, it’ll help the ads blend into the site and make the
reader feel that you’ve endorsed them.
And if the size of the font in the ads is the as the size of the main body of the
content, it will have the same effect: they’ll look like part of your site and not
something brought in by Google.
That’s the sort of blending that translates into clicks.
You can see this on my blog. I’m running a test where I’ve changed the title
color of the ads to match the color of the titles on the text. I’ve also matched
the text color of the ads to the color of the site text and the background of
the ads to the background of the page. (I could also change the size of the
font and see what that does to my CTR.)
This 3-way matching (titles, text and background) can generate excellent
click-through rates.
Too many text styles add clutter and can confuse your visitors. Instead, try
every legitimate way to make the ads look like a part of your web content.
In other words use the colors to make sure that your ads don't look like
ads!
Blue Is Best
So you want to get rid of the border. You want to get your ads the same
color as the text on the rest of your page and the background matching the
background color of your Web page.
But what about the link itself, the line the user is actually going to click?
What color should that be?
That’s an easy one: blue.
I used to say that all the text in the ad should match the text on your page,
including the link. After seeing an article about the benefits of keeping the
links blue — and testing extensively — I don’t say that any more.
The logic is that users have come to expect links on websites to be blue. Just
as they expect stop signs to be red and warning signs to be yellow, so they
expect their links to blue.
That means people are more likely to click on a blue link than a link
in any other color.
The line in your AdSense code that sets the color of your link is the one that
says:
Google_color_link = “#color”;
“#color” is the hexadecimal number for the color you want to use. You
should make sure that number is #0000FF.
Keep your link blue and you can experience an increase in click-throughs as
high as 25 percent!
Deliberate Mismatching
When it comes to choosing colors, I recommend 3-way matching and using
blue for the links. But there is another strategy that you can use.
You can deliberately mismatch your ad colors and styles, provided you keep
it to the top of your page.
This distinction generates two powerful 'zones' and therefore two types of
experience for the visitor.
The first zone is always at the top of the first page, above the main site
banner. The titles and text colors match colors found in the banner graphic
heading. (Important — the URL links are hidden, so only certain text ads will
allow you to do this.)
The end result is that these ads, placed above the banner graphic look like
key control points for your site and are just more likely to be clicked. The
visitor feels that they are visiting the another major area of that site.
10 Secret Tips on Making Money with Adsense
9:50 AM Posted by Admin
1. Make sure your Adsense Ads are the ONLY USEFUL CONTENT for your readers. Write whatever blah-blah on your blog and make sure only the GOOGLE ADS are good and attractive for clicks.
2. There is no need to create a heavy traffic for your blog, all you want is "more visitor clicks". Who will click Ads? Find out and market your blog among them - even if it means only 10 visitors a day.
3. If you have been writing in your blog regularly and have at least 100 posts, STOP WRITING. Your Cost-Per-Click rate would increase and so will the revenue. Try it and you can start another blog.
4. Organize a blogging group and start a group blog. let it be All-Moms-Blog, Day-Job-haters-Blog or whatever, create a sensation and ask members to write posts and promote them. This is a good tip that is not actually very funny.
5. Make your blog's color scheme in such a way that it is hard to read (White text on white background). Post Adsense ads in a different color scheme. Your ads will stand out.
6. Why don't you start a twitter / plurk page that records your quest to earn $100 from Google Adsense? It's coolest idea I have ever told anyone(!).
7. Did you thank God for giving you the 0.01 cent yesterday? OH..GOSH..what a crime you are doing. Gratitude is the most powerful thing on earth. So, practise saying this prayer before you go to bed every day. "I am grateful to all the money I receive through Google Adsense. I am happy and thankful for all the joy and comfort I get out of this money from Google Adsense"
8. Act as if you are an Adsense expert just as I do. Jokes apart, when you make your first $100, it all flows down. It took me one year to make my first $100 (with a blogspot blog on-off blogging), but after joining hubpages the income skyrocketed. Monthyl cheque is a regular thing nowadays.
9. Put a hold on your Adsense earnings, when it reaches a decent figure, request a paper cheque. Take a photo of it and post it in forums. Trust me, you will gain fans and followers.
10. Stop checking your Adsense earnings every minute. Check once a day or better once a week. It works and life is very pleasant and you wont get many heartburns often. Yes, the revenue increases when you visualize a big earning every day and check your actual adsense earnings once a week.
Adsense Tips : Increase Adsense Earning in a Week
1:53 AM Posted by Admin
Ad Formats: “Dress” your ads for success!
How would you like your ads served? Banners? Skyscrapers? Rectangles? Squares? What about borders and background colors? The choices can be overwhelming. Many people let Google decide for them- preferring to stick with the default settings. Big mistake! From my own experience I can tell you that it’s like swapping a hundred-dollar bill for a ten-dollar one. For almost one year I settled for just a tenth of what I could have been making — just because I didn’t bother to control the looks and placement of my AdSense ads. The various ad formats, colors and their placement on the web page can be done in thousands of combinations. You can literally spend hours every day experimenting with every possible combination. But you don’t want to, do you? Let me give you a few ‘ground rules’ that have sky-rocketed the CTRs on my top-grossing pages:
Don't "Look" Like An Ad
People don't visit your website for ads. They want good content. If you make the ads stick out with eye-popping colors, images or borders, that makes them easy to recognize as ads — and people work extra hard to avoid them.
The same goes for ads that are tucked away in the top, bottom or some other far corner of the page. So easy to ignore!
If you want people to click, make the ads look like an integral part of your content. Today's visitors are blind to banners, mad at pop-ups, weary of ads and skeptical of contests and giveaways. So how do you win their confidence? Simple. Don't make your ads look like ads! Let’s begin by reviewing each of the different types of ad available from AdSense and explaining their uses... then I’ll introduce you to a few simple choices that zoomed my CTRs to incredible heights.
Text Ads — Google’s Finest
Text ads are probably the types of ad that you’re most familiar with. You get a box containing one or a number of ads with a linked headline, a brief
description and a URL. You also get the “Ads by Google” notice that appears on all AdSense ads. (Google changed this notice recently and it now blends in much better than it used to.) There are eight different types of text ad. The most popular is probably the leaderboard. At 728 x 90, it stretches pretty much across the screen and while it can be placed anywhere, it’s mostly used at the top of the page, above the main text.
That’s a great location. It’s the first thing the reader sees and it offers a good selection of ads to choose from. When you’re just starting out and still experimenting with the types of ads that work best with your users, it’s a pretty good default to begin with. Of course, you can put it in other places too. Putting a leaderboard ad between forum entries for example can be a pretty good strategy sometimes and definitely worth trying. On the whole though, I think you’ll probably find that one of the smaller ads, such as a banner or half-banner might blend in more there and bring better results. And I think you can often forget about putting a leaderboard at the bottom of the page, despite what Google’s samples show you. It would certainly fit there but you have to be certain that people are going to reach the bottom of the page, especially a long page. You might find that only a small minority of readers would get that far, so you’re already reducing the percentage of readers who would click through. Overall, I’d say that leaderboards are most effective blended into the top of the page beneath the navigation bar and sometimes placed between forum entries.
Banners (468 x 60) and half-banners (234 x 60) are much more flexible. Like leaderboards you can certainly put these sorts of ads at the top of the page, and lots of sites do it. Again, that’s something worth trying. You can put up a leaderboard for a week or so, swap it for a banner for another week or so, and compare the results.
But at the top of the page, I’d expect the leaderboard to do better. A banner or a half-banner would leave too much space on one side and make the ad stand out. It would look like you’ve set aside an area of the page for advertising instead of for content. That would alert the reader that that section of the page is one that they can just ignore. When you’re looking for an ad to put in the middle of the page though, a half-banner can be just the ticket. While a leaderboard will stretch over the sidebars of your site, just like the navigation bar, a 234 x 60 half-banner will fit neatly into the text space on most sites.
This sort of ad should be your default option for the end of articles and the bottom of blog entries. But for the most part, stay away from the 468 x 60 banner ad block! One of the first things people do when they sign up for AdSense is to grab a 468 x 60 ad block. Big mistake. I have a theory about why they do this. It’s the same theory that explains why the 468 x 60 block does not entice clicks. Most site owners have the mindset that when they put Google ads on their site, they must place the code that conforms most to traditional web advertising. And that would be...? Yup, the 468 x 60, the ubiquitous banner format that we have all come to know and love and... IGNORE. Everyone is familiar with the 468 x 60. And that’s exactly why the click-through rate on this size is very low, even among advertisers who use images on their banners. The 468 x 60 blocks screams, "Hey! I am an advertisement! Whatever you do, DON'T click me. In fact, you should run from me as fast as you can!" In all but a few special cases, I have found the 468 x 60 ad block to be completely ineffective, and recommend ignoring it the same way your visitors do. Now, that doesn’t mean you can never use it. You just have to know what you’re doing and do it smartly. You have to do everything you can to make sure that that ad block looks absolutely nothing like a traditional banner ad. At my site, WorldVillage.com, I’ve done that by surrounding the ad with text. Because there’s no border around the unit, the ads blend into the text and look almost as they’re a part of the article. If I had left that unit in the middle of some empty space — at the top of the page for example — it would have looked exactly like the sort of banner that users have trained themselves to avoid. It wouldn’t have picked up any clicks at all.
While this use of a 468 x 60 works for me — and it can work for you too if you blend it into the page properly — I’d stick to other formats, like the, half-banner if you’re not 100 percent sure that you can pull it off. When this ad unit fails, it can fail big. Google also offers six different kinds of rectangular ads: buttons (125 x 125), small rectangles (180 x 150), medium rectangles (300 x 250), large rectangles (336 x 280), and two sizes of squares 250 x 250 and 200 x 200. In fact, all of the rectangles can be slotted into the same spots on the page... with the exception of the button.
Second best is the 300 x 250 rectangle
This ad block size is really useful when you want to have two sets of ads side by side. They fit on most web pages just perfectly.
Buttons should generally be used in a different way to other rectangles. Like the half-banners, they’re distinctive for their small size. While that means you could slot them in anywhere, I think they work best when slipped into the sidebars. For example, you might have a list of links to frequently-read articles or other sites on one side of your page. Putting a button ad at the end of a list like that could help it to blend in well. The final types of text ads are those that run vertically. These come in three sizes: skyscraper (120 x 600), wide skyscraper (160 x 600) and vertical banner (120 x 240). Clearly, these are useful options for filling up the sides of the page. I would also recommend using the 'wide skyscraper', text-only ads on the right hand edge of the screen — in conjunction with the 3-Way Matching I discuss later in the book. If you think about it, nearly all PC users are right handed (even left-handed people like me control their mouse with their right hand because it's how we were 'brought up' to use a mouse.) By placing the ads on the right hand edge it's psychologically 'less distance' between your right hand and the screen.
Image Ads — Built To Be Ignored
Text ads should always be your first pick when you start to load up your site. Image ads should always be your last choice. A text ad offers many advantages over image ads:
A. With the right formatting, a text ad 'blends in' with your site content. An image ad will not give you the same freedom with its appearance, as the only thing you can play with is the size and positioning.
B. You can squeeze more text ads into the space that a conventional banner takes. People love to have more choices!
C. Properly formatted text ads don't look like clutter. Banners do!
D. People hate banners and avoid them at sight. Many tests confirm that people are much more receptive to text ads related with your content.
Video Ads
There is however, one type of image ad that you should welcome on your website: Google’s video ads. These are an excellent addition to Google’s inventory and for sites that get them, they can bring very impressive returns. Instead of receiving the sort of static image that just gets ignored, you’ll receive the opening still of an online video. The video is stored on Google’s servers so your download times won’t be affected, and it only plays when the user clicks the Play button, minimizing distraction to the user. That’s a good thing. If a user’s eyes keep drifting to a moving image when he’s trying to read your content, he’s going to get pretty frustrated and not want to come back.
If you’re getting a video ad, track how long it appears on that page and compare the revenues it brings with the days on which no video ad appeared. You should expect to see a spike in earnings. If you don’t see that spike, you can always opt out. Unlike text or image ads though, there’s no guarantee you’re going to get a video ad. To qualify, you have to be opted in to receive image ads on an ad unit in one of these sizes:
● Medium Rectangle (300x250)
● Large Rectangle (336x280)
● Square (250x250)
● Small Square (200x200)
● Leaderboard (28x90)
● Skyscraper (120x600)
● Wide Skyscraper (160x600)
(It’s worth noting that with video ads, the bigger the format, the better the results). If you’re receiving those kinds of image ads and AdSense has a video ad to match your content, you might receive one. But what if you don’t? You’ll be receiving the sort of image ads that earn a poor clickthrough rate. That would cost you money. There are two things that you can do to minimize any losses from fishing for video ads and not getting them. The first is to stop fishing fast. If a week has gone by and your image ad unit hasn’t acquired a Play button, it’s probably not going to. So turn that image ad back into a text ad. The second is to follow the strategy I use at DealofDay.com. I’ve placed two rectangular ads at the top of the page to make them unmissable but one of them is an image ad. Google no longer allows publishers to place related images right next to ad units to draw attention to them but you can put an image ad next to a text ad. If that image ad becomes a video ad, you’re going to earn more money. If it stays an image ad, it’s going to pull eyes into your ad zone. This is about the only time I can think of when an image ad might be better than a text ad.
Link Units — Great Little Stocking Fillers
An ad format that has already proved its worth, when used correctly, is link units. If you’ve ever bought Christmas presents for children, you’ve probably bought stocking fillers. You dole out hundreds of bucks on some state-of-the-art electronic gizmo, toss in a couple of toy cars that cost a dollar each just to fill up space and give the kid more to unwrap... then watch him spend 90 percent of his time playing with the car that cost 10 percent of your total gift budget. Ad Link units have the potential to be equally profitable. They’re very small, almost unnoticeable... but when used well, they can be extremely effective. Ad Link units let you place a box on your site that contains four or five links. They come in sizes ranging from 20 x 90 to 200 x 90, and are really meant to be placed on a sidebar. Because you can place both Ad Link units as well as other ad units on the page, you might find that the choice helps: if a user doesn’t spot something interesting in one type of ad block, he might spot it on another.
Seasons Greeting With Themed Units
There is one more type of ad unit that you can use on your site. You just can’t use it all the time. Every time a holiday rolls around, Google brings out new ad units with seasonal themes.
The designs themselves vary according to season and location (users in Europe, for example, won’t see Thanksgiving ads).
In general, I always say that your ads should be unobtrusive but I like these themed ads. They’re eye-catching without looking like banners. When it’s holiday-time, it’s always worth checking out the format page again and seeing what’s available. To sum up the different types of ad format then...
• Leaderboards are best at the top of the page;
• Squares and rectangles can be embedded into text itself;
• Vertical ads and buttons should slip down the side of the page;
• Vertical link units should be placed next to link lists;
• Horizontal link units can go at the top of the page, between blog entries or above and below directories;
• Image ads should rarely be used at all;
• Themed ads can be slotted in at holiday time;
• And Video ads should be used whenever possible.
Those are the general rules governing ad formats. They’re worth knowing because they’re a good place to start. They’re also worth knowing because you can’t break the rules until you know what they are... and that’s when the fun really begins
More Info About : make money at home,cash advance,make money from home,making money on the internet,make extra money,money making ideas,making money,earn money,earning money online,earn quick money,online money making,google adsense,pay per click,extra income
How would you like your ads served? Banners? Skyscrapers? Rectangles? Squares? What about borders and background colors? The choices can be overwhelming. Many people let Google decide for them- preferring to stick with the default settings. Big mistake! From my own experience I can tell you that it’s like swapping a hundred-dollar bill for a ten-dollar one. For almost one year I settled for just a tenth of what I could have been making — just because I didn’t bother to control the looks and placement of my AdSense ads. The various ad formats, colors and their placement on the web page can be done in thousands of combinations. You can literally spend hours every day experimenting with every possible combination. But you don’t want to, do you? Let me give you a few ‘ground rules’ that have sky-rocketed the CTRs on my top-grossing pages:
Don't "Look" Like An Ad
People don't visit your website for ads. They want good content. If you make the ads stick out with eye-popping colors, images or borders, that makes them easy to recognize as ads — and people work extra hard to avoid them.
The same goes for ads that are tucked away in the top, bottom or some other far corner of the page. So easy to ignore!
If you want people to click, make the ads look like an integral part of your content. Today's visitors are blind to banners, mad at pop-ups, weary of ads and skeptical of contests and giveaways. So how do you win their confidence? Simple. Don't make your ads look like ads! Let’s begin by reviewing each of the different types of ad available from AdSense and explaining their uses... then I’ll introduce you to a few simple choices that zoomed my CTRs to incredible heights.
Text Ads — Google’s Finest
Text ads are probably the types of ad that you’re most familiar with. You get a box containing one or a number of ads with a linked headline, a brief
description and a URL. You also get the “Ads by Google” notice that appears on all AdSense ads. (Google changed this notice recently and it now blends in much better than it used to.) There are eight different types of text ad. The most popular is probably the leaderboard. At 728 x 90, it stretches pretty much across the screen and while it can be placed anywhere, it’s mostly used at the top of the page, above the main text.
That’s a great location. It’s the first thing the reader sees and it offers a good selection of ads to choose from. When you’re just starting out and still experimenting with the types of ads that work best with your users, it’s a pretty good default to begin with. Of course, you can put it in other places too. Putting a leaderboard ad between forum entries for example can be a pretty good strategy sometimes and definitely worth trying. On the whole though, I think you’ll probably find that one of the smaller ads, such as a banner or half-banner might blend in more there and bring better results. And I think you can often forget about putting a leaderboard at the bottom of the page, despite what Google’s samples show you. It would certainly fit there but you have to be certain that people are going to reach the bottom of the page, especially a long page. You might find that only a small minority of readers would get that far, so you’re already reducing the percentage of readers who would click through. Overall, I’d say that leaderboards are most effective blended into the top of the page beneath the navigation bar and sometimes placed between forum entries.
Banners (468 x 60) and half-banners (234 x 60) are much more flexible. Like leaderboards you can certainly put these sorts of ads at the top of the page, and lots of sites do it. Again, that’s something worth trying. You can put up a leaderboard for a week or so, swap it for a banner for another week or so, and compare the results.
But at the top of the page, I’d expect the leaderboard to do better. A banner or a half-banner would leave too much space on one side and make the ad stand out. It would look like you’ve set aside an area of the page for advertising instead of for content. That would alert the reader that that section of the page is one that they can just ignore. When you’re looking for an ad to put in the middle of the page though, a half-banner can be just the ticket. While a leaderboard will stretch over the sidebars of your site, just like the navigation bar, a 234 x 60 half-banner will fit neatly into the text space on most sites.
This sort of ad should be your default option for the end of articles and the bottom of blog entries. But for the most part, stay away from the 468 x 60 banner ad block! One of the first things people do when they sign up for AdSense is to grab a 468 x 60 ad block. Big mistake. I have a theory about why they do this. It’s the same theory that explains why the 468 x 60 block does not entice clicks. Most site owners have the mindset that when they put Google ads on their site, they must place the code that conforms most to traditional web advertising. And that would be...? Yup, the 468 x 60, the ubiquitous banner format that we have all come to know and love and... IGNORE. Everyone is familiar with the 468 x 60. And that’s exactly why the click-through rate on this size is very low, even among advertisers who use images on their banners. The 468 x 60 blocks screams, "Hey! I am an advertisement! Whatever you do, DON'T click me. In fact, you should run from me as fast as you can!" In all but a few special cases, I have found the 468 x 60 ad block to be completely ineffective, and recommend ignoring it the same way your visitors do. Now, that doesn’t mean you can never use it. You just have to know what you’re doing and do it smartly. You have to do everything you can to make sure that that ad block looks absolutely nothing like a traditional banner ad. At my site, WorldVillage.com, I’ve done that by surrounding the ad with text. Because there’s no border around the unit, the ads blend into the text and look almost as they’re a part of the article. If I had left that unit in the middle of some empty space — at the top of the page for example — it would have looked exactly like the sort of banner that users have trained themselves to avoid. It wouldn’t have picked up any clicks at all.
While this use of a 468 x 60 works for me — and it can work for you too if you blend it into the page properly — I’d stick to other formats, like the, half-banner if you’re not 100 percent sure that you can pull it off. When this ad unit fails, it can fail big. Google also offers six different kinds of rectangular ads: buttons (125 x 125), small rectangles (180 x 150), medium rectangles (300 x 250), large rectangles (336 x 280), and two sizes of squares 250 x 250 and 200 x 200. In fact, all of the rectangles can be slotted into the same spots on the page... with the exception of the button.
Second best is the 300 x 250 rectangle
This ad block size is really useful when you want to have two sets of ads side by side. They fit on most web pages just perfectly.
Buttons should generally be used in a different way to other rectangles. Like the half-banners, they’re distinctive for their small size. While that means you could slot them in anywhere, I think they work best when slipped into the sidebars. For example, you might have a list of links to frequently-read articles or other sites on one side of your page. Putting a button ad at the end of a list like that could help it to blend in well. The final types of text ads are those that run vertically. These come in three sizes: skyscraper (120 x 600), wide skyscraper (160 x 600) and vertical banner (120 x 240). Clearly, these are useful options for filling up the sides of the page. I would also recommend using the 'wide skyscraper', text-only ads on the right hand edge of the screen — in conjunction with the 3-Way Matching I discuss later in the book. If you think about it, nearly all PC users are right handed (even left-handed people like me control their mouse with their right hand because it's how we were 'brought up' to use a mouse.) By placing the ads on the right hand edge it's psychologically 'less distance' between your right hand and the screen.
Image Ads — Built To Be Ignored
Text ads should always be your first pick when you start to load up your site. Image ads should always be your last choice. A text ad offers many advantages over image ads:
A. With the right formatting, a text ad 'blends in' with your site content. An image ad will not give you the same freedom with its appearance, as the only thing you can play with is the size and positioning.
B. You can squeeze more text ads into the space that a conventional banner takes. People love to have more choices!
C. Properly formatted text ads don't look like clutter. Banners do!
D. People hate banners and avoid them at sight. Many tests confirm that people are much more receptive to text ads related with your content.
Video Ads
There is however, one type of image ad that you should welcome on your website: Google’s video ads. These are an excellent addition to Google’s inventory and for sites that get them, they can bring very impressive returns. Instead of receiving the sort of static image that just gets ignored, you’ll receive the opening still of an online video. The video is stored on Google’s servers so your download times won’t be affected, and it only plays when the user clicks the Play button, minimizing distraction to the user. That’s a good thing. If a user’s eyes keep drifting to a moving image when he’s trying to read your content, he’s going to get pretty frustrated and not want to come back.
If you’re getting a video ad, track how long it appears on that page and compare the revenues it brings with the days on which no video ad appeared. You should expect to see a spike in earnings. If you don’t see that spike, you can always opt out. Unlike text or image ads though, there’s no guarantee you’re going to get a video ad. To qualify, you have to be opted in to receive image ads on an ad unit in one of these sizes:
● Medium Rectangle (300x250)
● Large Rectangle (336x280)
● Square (250x250)
● Small Square (200x200)
● Leaderboard (28x90)
● Skyscraper (120x600)
● Wide Skyscraper (160x600)
(It’s worth noting that with video ads, the bigger the format, the better the results). If you’re receiving those kinds of image ads and AdSense has a video ad to match your content, you might receive one. But what if you don’t? You’ll be receiving the sort of image ads that earn a poor clickthrough rate. That would cost you money. There are two things that you can do to minimize any losses from fishing for video ads and not getting them. The first is to stop fishing fast. If a week has gone by and your image ad unit hasn’t acquired a Play button, it’s probably not going to. So turn that image ad back into a text ad. The second is to follow the strategy I use at DealofDay.com. I’ve placed two rectangular ads at the top of the page to make them unmissable but one of them is an image ad. Google no longer allows publishers to place related images right next to ad units to draw attention to them but you can put an image ad next to a text ad. If that image ad becomes a video ad, you’re going to earn more money. If it stays an image ad, it’s going to pull eyes into your ad zone. This is about the only time I can think of when an image ad might be better than a text ad.
Link Units — Great Little Stocking Fillers
An ad format that has already proved its worth, when used correctly, is link units. If you’ve ever bought Christmas presents for children, you’ve probably bought stocking fillers. You dole out hundreds of bucks on some state-of-the-art electronic gizmo, toss in a couple of toy cars that cost a dollar each just to fill up space and give the kid more to unwrap... then watch him spend 90 percent of his time playing with the car that cost 10 percent of your total gift budget. Ad Link units have the potential to be equally profitable. They’re very small, almost unnoticeable... but when used well, they can be extremely effective. Ad Link units let you place a box on your site that contains four or five links. They come in sizes ranging from 20 x 90 to 200 x 90, and are really meant to be placed on a sidebar. Because you can place both Ad Link units as well as other ad units on the page, you might find that the choice helps: if a user doesn’t spot something interesting in one type of ad block, he might spot it on another.
Seasons Greeting With Themed Units
There is one more type of ad unit that you can use on your site. You just can’t use it all the time. Every time a holiday rolls around, Google brings out new ad units with seasonal themes.
The designs themselves vary according to season and location (users in Europe, for example, won’t see Thanksgiving ads).
In general, I always say that your ads should be unobtrusive but I like these themed ads. They’re eye-catching without looking like banners. When it’s holiday-time, it’s always worth checking out the format page again and seeing what’s available. To sum up the different types of ad format then...
• Leaderboards are best at the top of the page;
• Squares and rectangles can be embedded into text itself;
• Vertical ads and buttons should slip down the side of the page;
• Vertical link units should be placed next to link lists;
• Horizontal link units can go at the top of the page, between blog entries or above and below directories;
• Image ads should rarely be used at all;
• Themed ads can be slotted in at holiday time;
• And Video ads should be used whenever possible.
Those are the general rules governing ad formats. They’re worth knowing because they’re a good place to start. They’re also worth knowing because you can’t break the rules until you know what they are... and that’s when the fun really begins
More Info About : make money at home,cash advance,make money from home,making money on the internet,make extra money,money making ideas,making money,earn money,earning money online,earn quick money,online money making,google adsense,pay per click,extra income
AdSense Secrets: Choosing the Best Keywords for AdSense
11:11 PM Posted by Admin
Ever wondered how to select the best keywords for your Adsense websites? Your focus is earning money as well as attracting organic traffic towards your website. Here is what you need to know while choosing a keyword, a scientific study that maps the ideal keywords for your next upcoming adsense website.
We shall first study how to choose keywords that lead to more Adsense money.
CPC - Advantages and Drawbacks
What does CPC indicate?
When we think of high paying keywords, the first thing that pops up in our mind is CPC. CPC (Cost Per Click) is the maximum amount of money an advertiser is willing to pay for a click. Higher the CPC of a particular keyword, more will be the payouts you can expect by targeting that keyword in your AdSense websites. You can get the most accurate CPC from the source itself - Google.
However, CPC is not the only factor that tells the profitability of a keyword. There are many other factors that you should consider.
Drawbacks of CPC
- What if there are no advertisers bidding on a keyword having high CPC? Obviously, it means no one is going to pay you that high for a click.
- What if the traffic on the keyword is technical enough and does not click on ads (banner blindness)?
- What if Google gets loads of traffic on that keyword, enough to fulfill the desires of high paying advertisers? In this case, Google will only throw remaining peanuts towards you.
Obviously, Google will like to keep all the high paying ads within its own pages. So you see, CPC just shows you a small part of the entire picture. We shall explore the rest part of the picture...
Number of Sponsors - The Most Important Figure
Keywords with high CPC do not always come with high number of advertisers. There are many keywords in Google's Adwords system that have a high price, but almost no or very less number of advertisers. Now, if you build a web page or website around a keyword on which no one is bidding, Google will try to fill the ad blocks with ads of the related keywords rather than the high paying keyword you were initially targeting. There is no guarantee that ads of the related keywords will be good converters. Therefore, there is every likelihood that your clicks will be passed through SmartPricing Filter, eventually resulting in lesser payouts.
Hence, it is important to see the number of sponsors bidding on the keyword in question. If there are more the advertisers, there will be more competition among them to get the top position. This means that there will be more revenue per click that they are willing to share with you. In other words, more sponsors mean more people fighting against one another other to pay you more Adsense money.
Number of clicks on an Ad
It refers to the number of clicks an advertiser gets when his ad appears on the top. If the number of clicks and number of advertisers is less, just ignore those keywords, no matter what their CPC is. However, if the clicks per month are lower than expected, but the number of advertisers is a good one - it's the right choice for you. Such keywords are called "Niche AdSense' keywords." Here the word 'niche' is used in commercial context. This means that Google is not able to generate traffic on such keyword ads. This makes it difficult for it to exhaust the advertising budgets of the advertisers. Therefore, in order to meet its targets, Google happily shares high paying ads with you, resulting in more payouts. Try to find such "Niche AdSense' keywords."
Coming to Higher number of clicks - It indicates:
Either the traffic segment is ignorant about the online advertising concepts, and click on these ads unknowingly. This means you will experience higher CTR on your ads when placed at appropriate place. You don't have to put in much efforts to fight banner blindness.
Or, the traffic is highly commercial and willing to purchase the advertised product over internet. This means that there are very little chances of your facing the SmartPricing phenomenon.
Number of clicks along with the other stats like Number of sponsors and CPC, can enable you to make more wise decisions while choosing keywords for your AdSense content.
Bidding Quality
It's important to see the pattern in which people are bidding on a keyword. Suppose there are 400 advertisers bidding on a keyword. The top 20 of these are paying something like $15 per click, while the rest of them pay somewhere between $2 and $0.05. Now you might have found some decent tools that give you the average of top 3 or top 5 positions which is good, but not good enough. The point is that although the top 20 advertisers are paying higher, but the rest 380 advertisers are paying quite low. There is a high probability of your getting the ads of those 380 sponsors. Therefore, the average of the top 20 advertises can be really misleading. The solution to this problem is discussed in the later part of this page.
We have enough Adsense money now. Let's build some traffic on your website.
Traffic Building for AdSense:
Choosing Niche Keywords
Niche keywords are the keywords that are highly searched by the web surfers, and are rarely used by your competitors. Less competition means more traffic to your website. Targeting ten niche keywords is easier and more fruitful that targeting a highly competitive keyword. Traffic from niche keywords when directed to a relevant page increases your CTR and conversion ratio.
Determining Competition
People generally take the number of results returned by search engines as the number of pages competing on a keyword. But it is wrong. The Search Engine Results get irrelevant after 10 - 15 pages. Irrelevancy further increases with the depth. The pages that have the keyword dumped in a corner are not competing against you, but search engines will still list them. In fact they have to.
It is assumed that if a webmaster is targeting a web page with a particular keyword, the keyword is used in the title as well as in the anchor text linking to that webpage. Such a page is listed higher by the search engines as it is dedicated to what you searched for. So how to filter out the most relevant results? Check it out!
Inanchor intitle and Its Precision - The Solution
In Google, you can easily determine the EXACT number of pages that are competing against you. You can precisely list out the pages that are using a particular keyword in their page titles or in the anchor texts linking to them.
The query can be applied as follows: intitle:keyword inanchor:keyword.
For example, if the keyword is "hair treatment", the formula will be used in the following manner: intitle:hair inanchor: hair intitle: treatment inanchor: treatment. This figure gives you the exact number of pages that are ACTUALLY Targeting with these keywords, and not those that have just created a page or a small paragraph on the same topic. Google emphasizes on Anchors and Page titles. That's the reason, it supports such a search query.
We shall now discuss some other traditional ways to determine competition.
R/S Ratio
Here, R refers the number of competitor websites for a particular keyword as per the search result of the search engine. And S refers the number of searchers using that keyword while searching their queries. This means that for better results, you have to choose the keywords with lower R/S ratio.
R/S ratio becomes polluted when someone uses the number of results as the number of competing websites. As explained above, counting the number of results as the number of competing pages is the biggest mistake one can make while choosing a keyword. However, the figure becomes quite useful when inanchor intitle is used to create R/S.
KEI Analysis
KEI (Keyword Effectiveness Index) is a formula for measuring the effectiveness of a keyword. The formula was devised by Sumantra Roy. However, this figure also depends upon the number of searches and competition, but with a difference. This formula analyzes the number of searches and competition in such a way that if the searches increase, KEI increases; and if the competition increases, KEI decreases. Higher the KEI, more profitable will be the keyword. However, it becomes polluted when the number of search results are used as the number of competitors.
Determining Traffic
Determining traffic for a keyword is quite important before targeting it. Along with the competition stats, it lets you make out the niches present in any industry. Besides, it lets you predict (to some extent) how much traffic you can expect if you promote a website around a particular keyword. There are two known sources for determining traffic. Overture Keyword Suggestion Tool (now a part of Yahoo Search Engine) and WordTracker. When talking about accuracy, Wordtracker monitors the queries on some meta search engines that actually render it inaccurate . Reason? There is no known stat about how much of the community you are targeting is searching on those meta search engines. However, it's a good tool to make out the niches.
In my opinion, Yahoo owned Overture gives you more accurate stats than Wordtracker. This is for the reason that Overture is a PPC engine. It can show you how many people are searching for a particular term on its vast network. A network which is bigger than any Meta Search Engine. Still, it is not that accurate, but at least better than Wordtracker. The tools that are predicting Google Searches for you are just doing guess work. No one knows the algorithm they use.
Summing It Up
Profitability of a keyword depends more on the number of sponsors than CPC. Number of clicks and bidding quality can't be determined by just monitoring the first 3 or 8 places. It can be rightly assessed by taking out the average of all the 400 sponsors bidding on a keyword. Sounds very tiring for keyword research, right? Well, Keyword Country (http://www.keywordcountry.com) gives you not only the average of all the sponsors bidding on a keyword, but also the Max CPC from Google, Clicks per month from Google, No. of Advertisers present in Google Adwords system for a keyword, Competitors through inanchor intitle, R/S ratio and KEI with inanchor intitle, Traffic through Overture, and much more. All this enables you to make a wise decision while choosing the keywords.
Now you just have to create pages, and leave the engrossing keyword research on Keyword Country - The First Keyword Search Engine.
How to increase Google Adsense CTR?
11:06 PM Posted by Admin
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- Post Adsense ads them on text rich pages and make sure that Adsense had a bunch of keywords to work with. Getting Higher paying keywords is better of course.
- Get rid of public service ads, which pay you nothing for your efforts.
- Avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’ above the Adsense ads. Why do you want to tell the world they are ads when google already puts ‘Ads by Gooooogle’ with them. These two terms are the only ones allowed by Google TOS. Any other terms will get your account terminated
- Use Section Targeting – you can target an ad unit to a specific section of your blog, as well as block out irrelevant sections like navigational links. Useful to get more targeted ads.
What is the best Google Adsense Placement for CTR?
- Place Ads above the fold, i.e. you dont have to scroll down to see the ads. Moreover it loads before your entire page does. The more the visibility, the more chances a reader will click the ad.
- Provide some free space around ads so that they stand out and users know where to find them. Dont clutter up the ads inside your content.
- Experiment by changing the location of advertisements. Track them by channels to see which location works. Sometimes unusual locations can can do wonders for your CTR. Google Adsense support provides some good ideas for better blending
- Many experienced Adsense users have reported better CTR with vertical ads rather than the horizontal ones. But that really depends on your site structure.
- Usually it is recommended to place towers on your right, as users tend to use the mouse to scroll the bar on the right side wiht a higher chance to see your ads. Some have reported doubling CTR’s by placing towers to the left rather than the right, as people have got bored of seeing ads on the right, it has something to do with the sidedness of the brain which I do not understand and there is a tendency to read from left to the right.
- Many sites will have small ads in the top right hand corner, as they claim it is the first place where the eye sees.
- An excellent article on Eyetracking – What we saw when we look through their Eyes helps to tell you where users actually see first and in what order.
- Forums are tricky becasue they have a different kind of navigation, readership and participation. Here are some ad placements suggested by Google which work best for forums
Best Google Adsense Link Colors to get higher CTR?
- Match the colors of your ads with the colour scheme of your site. Blending with your sites color profile helps to identify them not as ads, but as links similar to those of your site. The more the AdSense looks like part of your site, the higher CTR you will get. You can also Match the adsense fonts with your website font design for great results.
- Blend ads with your page – remove the borders by having a similar color as your background helps to show ads as being part of your site. Do not blend text or the ‘Ads by Gooooogle’ with your background color as it is against Google TOS (Google does not like hidden text!). However, such blending may not work for you always due to banner blindness. Neither do they see the ads, not do they click on them. So sometimes a bold contrasting ad may work better depending on your website design.
- Experiment by changing the colors, background of advertisements. You have to find out what works best for your site, not others. You can also rotate adsense color to reduce ad blindness.
Google Adsense: Tips to Increase CTR
4:49 AM Posted by Admin
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It's rare for a day to pass in the webmaster forums where somebody isn't asking, "How can I increase my CTR for Google Adsense?" It's even rarer for a day to pass where I don't land on a site that has Adsense way over on the right side of the page, halfway hidden by the fold, probably making less money than that obnoxious flashing Click-Me-or-the-Monkey-Gets-It banner.
Just as you should optimize your pages for the search engines, you should optimize Adsense for your visitors. You don't want to trick your users into clicking on your ads (in order to ensure the continuation of the program, it's important that advertisers receive visitors that convert to sales), but you absolutely want to make sure your visitors notice the ads. The following five tips will help:
#1 Make sure there is enough keyword rich content (text) on your pages so Adsense can figure out what ads to display instead of showing Public Service Announcements. In particular, ensure you have used your keywords in your title and H1 tags.
#2 Blend the background and border to match the page's background. You don't want to trick visitors into clicking, but you don't want them deadened by banner blindness either.
#3 Put Adsense where people will notice the ads. This is a big one. Try above the fold and within the content. If you use CSS, a floating box works nicely. Definitely, don't stick the ads way over on the right side of the page or below the fold.
#4 Don't put a lot of other ads on your page that will distract visitors from Adsense (or your content for that matter). Cluttered pages make it hard to find things, detracting from usability.
#5 Don't use words in your content that will trigger Public Service Announcements (for example, text related to violence is a big no-no).
It's rare for a day to pass in the webmaster forums where somebody isn't asking, "How can I increase my CTR for Google Adsense?" It's even rarer for a day to pass where I don't land on a site that has Adsense way over on the right side of the page, halfway hidden by the fold, probably making less money than that obnoxious flashing Click-Me-or-the-Monkey-Gets-It banner.
Just as you should optimize your pages for the search engines, you should optimize Adsense for your visitors. You don't want to trick your users into clicking on your ads (in order to ensure the continuation of the program, it's important that advertisers receive visitors that convert to sales), but you absolutely want to make sure your visitors notice the ads. The following five tips will help:
#1 Make sure there is enough keyword rich content (text) on your pages so Adsense can figure out what ads to display instead of showing Public Service Announcements. In particular, ensure you have used your keywords in your title and H1 tags.
#2 Blend the background and border to match the page's background. You don't want to trick visitors into clicking, but you don't want them deadened by banner blindness either.
#3 Put Adsense where people will notice the ads. This is a big one. Try above the fold and within the content. If you use CSS, a floating box works nicely. Definitely, don't stick the ads way over on the right side of the page or below the fold.
#4 Don't put a lot of other ads on your page that will distract visitors from Adsense (or your content for that matter). Cluttered pages make it hard to find things, detracting from usability.
#5 Don't use words in your content that will trigger Public Service Announcements (for example, text related to violence is a big no-no).
How to Use Tracking to Improve Your AdSense™ Results
12:17 AM Posted by Admin
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It has dedicated click tracking algorithms for Mozilla&Firefox and IE, and a generic algorithm for other browsers.
Do you know which two actions are fundamental for the activity of AdSense publishers? Probably you do: testing and tracking. Is it necessary to talk about the chief importance of tracking your AdSense activity? Guess not, for it would be as if trying to prove that the quality of life is better if you see than if you can't see!
We've talked about using google channel to track your performance. Checking the reports in your AdSense account is the easiest way to track your Google AdSense stats. Thus you have data on: impressions, number of clicks, CTR, eCPM and earnings. Data is available in the aggregate or per channel -- channels can be set on a whole site, on one or more pages, on one ad unit or on a certain type of ad units (criteria varying from position to all types of formats). Now, these are basic data that will help you make steps to improve your CTR, your content based on the performance registered for certain parts of and will allow you test various formats, styles and colors for your ads in order to find out which perform better.
Yet, many AdSense users feel the need for more information than they can get through the AdSense portal. Using supplementary tracking tools can help you complete the image of your AdSense ads performance. What do these trackers offer you that Google's channels don't?
- Allow you to manage the sources of traffic -- tracking where visitors come from (referrer domain) and comparing performance for various traffic sources. Thus you can make improvements to increase traffic from the effective sources. For example, if you get a better CTR from visitors coming to your page through Yahoo SE than from those from Google, then you'll focus on SE optimizations for Yahoo. (Jonathan Leger's AdSense Tracker)
- Let you know what keywords were searched for if the visitor found your page via a search engine. (Jonathan Leger's AdSense Tracker)
- Allow you to track an unlimited number of domains and pages. (AdSense Tracker by Dan Grossman).
- Some tracking tools (Jonathan Leger's AdSense Tracker) permit you to monitor activity on each ad (channels don't offer that, they just register clicks per ad unit).
AdSense trackers
Several lines on AdSense Tracker by Dan Grossman and AdSense Tracker by Jonathan Leger:
- These AdSense trackers are Javascript and PHP scripts that track the events on iFrames and store them into MySQL database.
- The functioning principle goes like this: the script adds an onfocus handler to all iFrames containing the AdSense ads on a page, tracking events of any iFrame, such as clicks on ads. Then it registers the events.
- Unfortunately, they also record as clicks other actions that aren't clicks -- such as right-clicking or dragging without releasing the mouse button. You'll get an inaccurate, greater number of clicks.
- These trackers cannot run with Mozilla/Netscape, because of the fact that these browsers have onfocus on the iFrame but it won't be triggered by any movement inside the iFrame, but only by clicks on the outer edge of the frame.
asRep by Mehmet Oner:
- asRep is based on a script using Javascript code inserted at the bottom of your page.
- The functioning principle differs from the one of the AdSense Trackers: it is based on a heuristic algorithm that monitors and analyzes a series of events (such as mouse positioning over an iFrame followed shortly by browser's loading of a new page) to come indirectly to the conclusion that a click was performed.
- Unfortunately, it cannot track performance at individual ad level. It goes to the level of ad units.
- It detects whether an ad unit displays an AdSense ad or an alternate ad.
How to Improve Content to Attract Targeted Ads
8:15 PM Posted by Admin
Google AdSense™ Ads Targeting
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Now, you know how AdSense™ does the targeting: Google MediaPartners bot “interprets” the content of your page and establishes the theme. Based on this will appear the ads on your pages.
Many of us have experienced at least once the appearance of ads that have feeble relevance or no relevance at all for the content of the page, or the appearance of PSA (which is worse for the AdSense™ publisher, as these do not generate any revenue).
This might occur when the theme of your page is not very clearly outlined or when there is not enough text content and the resulting ads represent what Google AdSense robot interpreted as the main theme of your page.
Other Cases when PSAs Are Displayed
- Technical problems
- Login required, as specified in Google™'s AdSense support section — cases when MediaPartners bot is prevented from reading or interpreting correctly your page.
- “stop words”
- Words interpreted as offensive, usually belonging to one of the categories specified in Adsense™'s Program Policies (as a precaution, we will not exemplify here, in text. We have an image containing a quite comprehensive list.)
Yet, it seems that AdSense™ does analyze also the context in which these words appear, so you shouldn't fret about using occasionally “stop” words.
If none of these is the case of your page and you still get ads that seem irrelevant to you, then maybe the type of your site (or the page topic) might not work that well with AdSense. Practice shows that not all topics represent a good medium for AdSense. Sites that have non-commercial content or themes are more likely to be served irrelevant ads.
How to Increase Content Relevancy
Where to start?
- The aim is to make your pages content-relevant for Google bot. So, first thing's first: you have to check on your pages' content relevancy.
You can do that by using the Preview Tool. Thus you can correct the display of ads by customizing your page content or by filtering unwanted ads.
A “hot tip” you can use to test site relevancy and see how theme-interpreting works: Google's Site-Flavored Search (now in beta version) — you enter your site's URL on the profile page and Google “reads” it and shows in the box on the right the results of its interpretation, what the bot “thinks” your site is about.
- “Secrets” to help improve targeting (well, between us, they are not at all secrets, but for the sake of suspense...):
Optimize Your Keyword Content
The number of occurrences of keywords in the content should be enough to make the content theme-relevant. But keep them coming naturally in the content, do not overdo it.
- The key-positions should be: title, description tag, headings, URL, a top-page position. Proximity to the AdSense™ code seems to get weighted more heavily.
- Also keywords should appear bolded and in italics.
- Increase the number of keywords in the plural. Google ranks plurals separately.
- Ensure a keyword density between 5 and 20%. You can check this with the help of a keyword tracker.
- Anchor texts should include keywords.
- Stick to one main theme per page. Better more pages with just one or two related keywords per page than one long page.
HIGHLY DESCRIPTIVE FILE NAMES can be very effective (this is applicable to new pages that are not yet in the search engines, for changing the name of an older one may result in losing traffic).
Sometimes, the THEME OF THE EXTERNAL SITES you link to MATTERS for the relevance of your own ads. You may try to place relevant links near your ads.
RELEVANT DOMAIN NAMES have an influence on Google's choice of ads.
- The style of your writing is not the last as importance.
- As we've seen in the end of the previous section, some topics are better than others for AdSense. However, through the way you write, you can turn a content-based, non-commercial site into a money-maker. How? By manipulating your content a little. It's necessary to have at least some pages with practical information or recommendations (products/books) on your topic, or, better, to blend this type of info in as many pages as possible.
- Getting feedback from your visitors is valuable: find out what they want and what they are looking for. Thus you can target your content accordingly.
Although not widely popularized, there is an additional facility that Google offers some publishers: the largely discussed Google hints -- the publisher is allowed to specify the exact keywords (at his choice) for his ads targeting, adding a supplementary line to the javascript. Obviously, the matter is selectively allowed by Google.
If you've tried it all and you're still unhappy with the results, AdSense permits the choice of an alternate ad -- an ad you choose yourself, not related in any way with Google's system.
Remember!
Above all, make sure you check the ads Google serves your pages for not only may they be irrelevant and little producing but they might damage your image; many visitors think that you've chosen those ads to represent your page.
Cases are when really funny ads are shown; for example, on a page on Indian archaeology, a dating ad about meeting hot Indian women.
However, don't loose from sight another aspect of the content work: try not to use it by all means with the primary aim of gaining money. You'll be surprised maybe to learn that your earnings will improve if you just go on with your work/content building out of real preoccupation and enthusiasm (is it too much :)?). It might sound like bare theory, but if you work conscientiously on something you love to do, your income will improve in a natural (and sounder) manner.
Odd manner of content "improvement" for AdSense
There is the theory (very annoying, in fact, for a writer:)) according to which if you have an uninteresting, dissatisfactory content/page, visitors will look for a way out by clicking on an ad! (twice annoying, as it seems to work!) Well, at least some things are sure: your site will not get any browsing through and you won't have probably any return visitors if you do this! Plus the surfers arriving on your page might be so annoyed that they might choose leaving your page by just closing the browser (with no clicks)!
How i reach AdSense Click rate from $0.01 to $0.50-1/Click
9:21 AM Posted by Admin
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Tracking AdSense Ads is very Easy Now
9:08 AM Posted by Admin
Without a stats software you may never know about the health of your website. I mean how much world is interested in your website, how many visitors etc. There are many softwares that let you to have a stat for your website. such as google analytic, slim stats etc.
But tracking the AdSense Ads is a little bit different and looks difficult in first thought. There are many softwares available such as adlogger is a best example which can track your adsense ads. But non of thrid party softwares will give you 100% accurate results.
There is a built-in feature in your adsense account which is called as a channel. Channels are very easy to implement and use. You can keep an eye on each of your individual AdBlock on your pages. Just create a channel and assign it to an adsense ad and use it on your website. Whenever you will logged into your account you will see the results individually for that ad.
Lets say i have an adsense unit at right panel and 1 at the top of the post and 2 in between my posts. I can have a view for all of these ads, how much time they are viewed, how many clicks on each ad and how much CTR and ECPM each ad is giving me.
You can implement many channels to suit your requirments and use them with your ads. Channels are really an easy and effective way to track your ads.
Adsense Tips from Google
5:32 AM Posted by Admin
Out of those, the one I would like to point out is this:
Test all your link placements on a page (may be sitewide) with the help of channels. Then find the placement which is giving you the maximum CTR. This many not be giving the maximum revenue, but maximum CTR.
Now edit the HTML of your page is such a manner that the visible appearance of your page is not changed, but that ad placement (which is bringing in high CTR) should come as the first ad from the Google adsense.
This will surely bring in more revenue as Google serves high paying ads first, followed by lower paying ones. So the ad-block which is coming first in the html of the page will be serving the highest paying ads. This may not be visibly the top ad placement.
I hope this small Adsense tip may be useful to my readers too.
Adsense Confessions - How To Boost Your Adsense Income
7:08 AM Posted by Admin
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Adsense Arbitrage Tutorial to earn big money
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Google Adsense Secrets
7:03 AM Posted by Admin
Google Adsense text ads have become ubiquitous on the web. You can even find them on this web page. Just look for "Ads by Google".
Many web site owners are generating extra cash by placing Google ads on their web pages. But very few know the secrets that are generating enormous cash flow for some sites.
I have written an ebook that reveals Google Adsense Secrets. It shows how sites are multiplying their Google Adsense income exponentially. This eBook tells you how to increase your adsense income with tips and tricks that anyone can apply.
The name of the ebook is What Google Never Told You About Making Money with Adsense.
I am already hearing some fabulous testimonies from people who have applied what I teach in this ebook. If you are a site owner, you need to get this material into your hands.
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