Google Advertising Tools: Cashing in with Adsense, Adwords,

6:55 AM Posted by Admin

Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs [ILLUSTRATED]
ISBN 10 :0596101082
Author(s) :Harold Davis
Pages :353
Description:

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

*Turning your web site into a profit center with AdSense

*Making sense of AdSense metrics

*Driving traffic to your site

*Optimizing sites for search engine placement

*Working with AdWords campaigns, auctions, and reports

*Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

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Labels: Make Money with Google

Six Google Adsense books --- Money Making guides

6:55 AM Posted by Admin

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There are six books:

1. Adsense Arbitrage - Make Thousands with Google Adsense
2. adwords-black-book
3. GoogleCash - Using Google AdWords 3.1
4. AdSense BlackHat Edition
5. Google Money Pro 2 Review-Site-Guide
6. Make Easy Money with Google ~ Using the AdSense Advertising Program

Hope these help you with Adsense!

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Labels: Make Money with Google

Make Easy Money with Google: Using the AdSense Advertising Program

6:53 AM Posted by Admin

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Editorial Reviews
Product Description
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you\'ll learn all about Google\'s AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you\'ll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.

Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!

About the Author

Eric Giguere is a Web developer and technical writer who has monetized his own Web site and is developing various Web properties. As the author of numerous books and articles--including Palm Database Programming--Eric excels at explaining complicated computing topics to the average person.

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