Google provides dozens of ad formats that you can use on your site. These ads are of different
sizes. Some of them are completely ineffective. But some are really powerful. Once you know
what kinds of ad formats to use, you should take care of placing them at the right places. If they
are not placed strategically, they will not be clicked on often enough.
Here are some tips to choose the best kinds of ad formats and optimum placements



Use Large Rectangle (336 x 280) as your primary Ad format

The Large Rectangle (336x280) works like a charm because it has proven itself to be the best
performing format. If you place it “above the fold”, its magic!


Use Wide Skyscraper (160 x 600) on the Left/Right border

The Wide Skyscraper 160 x 600 performs very well on the left or right side of your screen. I prefer
putting it on the left side because it gets seen more than the right side...


Do not neglect the Link Unit!

A Link Unit is one of the most under-utilized ad formats. But if used correctly, and in the right
position, it can be really profitable format if put in the right place. It is supposed to be placed
near your navigation menu. Most people will think it’s a part of your navigation menu and
automatically read it. And if the ads being served are very relevant to your niche, they will click on
it!
Try using a Link Unit format that has 4 keywords in them. This is because the size of the ad text
would be slightly bigger, and look more like a navigational menu. Also make sure to make the
border color blend with your website’s background


Hey, we also have Search Boxes!

Don’t forget that Google also provides us Search boxes that we can put on our site. Do not put
them above the fold. But those in a less prominent place further down the page. Bottom of the
page or somewhere on the left side below the fold is perfect.
Do not expect much money from Search boxes, but anything that comes in extra counts!


Have your Ads above the fold

This is one of the most important tips to increase your CTR. The term “above the fold”, comes from
newspapers. Any news above the fold on the front page of a newspaper will be read more than
any other part of the newspaper. The same rule applies to AdSense too.
Here, “above the fold” means the top position of your screen that is visible without the user
having to scroll down. So if you place your ads “above the fold”, it will be visible to everyone, and
they won’t have to scroll down. Your Ads are therefore more likely to get clicked. Also, the area
above the fold loads before the rest of the page. So this is by far the best location for AdSense Ad
placement.


Try not to have any other links “above the fold”

This may not always be possible. But if you can, remove all links that are “above the fold”. The only

links displayed should be your AdSense Ads. By having any other link, you are giving your visitors
the option of clicking on them. This will decrease your CTR. If you do not have any other links,
your visitors will sub-consciously be forced to click on your AdSense Ads. This will shoot up your
CTR.


Do not neglect the bottom of your page!

If you have followed the above points, you will find that most people click on the ads above the
fold. But there will be some who will go down the page. And when they reach the end, they
normally think “what next?” To help them, we should have an AdSense Ad to bid them farewell!!
By placing an AdSense ad at the end of the page they will often click it!