Are you new to internet business and don’t have many websites? Or, are you looking to start a new website? Then I am sure you might be thinking what niche you should start your website in? After choosing your niche, its gets down to which keywords to choose in that niche.

As most of us know that some niches are very difficult to enter(like finance, health, auto, legal etc.), while others are very easy to get into (like wallpapers, celebrities, lyrics etc.). But in every niche there is a difficulty level on which you can start. For example, lets say you want to go for employment related niche. Then in that niche itself there are difficulty levels based on which keyword you base your site on. It would be very difficult to get a site ranked on search engines based on the keyword “jobs”, but it would be moderately difficult (compared with “jobs”) to rank a site based on keyword “jobs in California”. Finally it would be much easier to get a site ranked based on the keyword “driver jobs in California”.

So, more Long Tail the keyword, easier it is to bring your site on the top of the search engines. Yes, these keywords will not bring you huge amount of traffic, but the traffic will be laser targeted, which is what the advertisers like, so you will be able to get quite good eCPC for your advertising.

This is how the niche selection scene looks like:

Here are the 3 basic points from this chart:

1. If you choose very generic niche keyword to optimize your site on, it would be very difficult to rank it higher on the search engines. Also, the traffic will not be very targeted, so eCPC will be quite less. But if you can make it to the top of search engines for such keywords, you would surely need dedicated servers.
2. If you choose a moderated targeted niche keyword, it would be a bit easier (as compared to generic niche keyword) to bring your site on the top rankings on search engines. Also, the eCPC would be higher as well.
3. If you make your site on some long tail (read “highly targeted”) keyword, it would be much much easier to get it ranked higher on the search engines. Traffic would be quite less but eCPC would be very high.

So what are my suggestions? Which type of site(s) should you start with?

If your budget is low or you are new to online business or you don’t know many places to get backlinks or you don’t know what SEO is about, my suggestion would be to start with very niche websites. Make 5 to 10 highly keyword targeted long tail keyword based websites and get them ranked. I mean good ranked. Then use the leverage of these websites (in later future) to start a new moderately competitive keyword based website (obviously in the same niche).

If you are not not quite new to internet business and already have many websites, my suggestion would be to go for a moderately targeted keyword for the site, but provide one full section on that site for long tail keywords. Sort of site-in-site.

I remember once somebody from Toema search engine said that 80% of the keyword searches did not even trigger the ads. Means there are many long tail keywords which people does not even know about. So you have got good chance of getting one (or 100 in fact) such niche.

Remember: Tail is always bigger than the head.