Use Link Units near your navigation. Link Units tend to be most profitable if they are clicked on by users searching for something particular. Therefore, placing the Link Unit near your navigation is the prime place users look to find what they are looking for on your site.

One Google Adsense tip is to follow the Google Adsense TOS (Terms of Service). For example, you may use Google Adsense on as many web pages as you want throughout your website but remember to follow the Google Adsense rules that state you can have a maximum of three ad units and three link units per page.

When deciding on a topic to build your website around, choose a topic that is more of a niche topic instead of a general topic. Google Adsense works best when the website topic focuses on a specific niche because the targeted ads become more closely related to the topic. When a website is very broad you will notice the Google Adsense ads are often not relevant to the content of the page and this reduces the likelihood of users clicking on the ads. With a targeted site you get better related ads and therefore the CTR will be much better.

Pay not only attention to your earnings in your Adsense Reports but look closely at what type, color scheme and placement seems to be the most effective.

When building a new site it is best to not put the Adsense ads on the pages until after you have designed the site and added the content to each page. A real new site is probably better off initally focusing on building inbound links and generating traffic before adding the Adsense code to the pages.

Google Adsense pays approximately 60% of the revenue for each click to you.

The ads that are displayed are based on the content of the page and not the meta tags. So your keyword density in your copy is important for having the most relevant ads appear on you page.

Google Adsense Secrets

Google published a short list of the highest performing Google Adsense ad sizes:

• 336×280 Large Rectangle
• 300×250 Inline Rectangle
• 160×600 Wide Skyscraper

In addition, the 728 Leaderboard size ads also perform very well and should be used regularly along with the Large Rectangles and Wide Skyscrapers.

The Google heat map shows that most users focus their attention mostly on the content in the center of the page and in the usual navigation areas just below the top and on the left side. The Google Adsense secret to place ads in these areas will result in better click through rates then other areas of the page.

A few Google Adsense secrets are to blend the ads into your page so users cannot easily ignore your ads, a phenomena known as banner blindness. When you blend your Adsense ads into your content the ads look and feel like part of the page. For example, if you use black font then try placing some ads w/out a border and customize the ad so it has a black title, black description, and a black hyperlink. Another example of this is if you use high contrasting color links on your page then make the Adsense ads also use the same high contrasting link colors as well.

When using multiple ads on a page, realize that you want to have your users clicking on the higher paying ads so it is sometimes best to remove an ad. Removing this low paying ad allows the other two ads to earn higher paying clicks.

Overall, Google Ads are supposed to enhance your visitors' experience and not take away from it and this point alone is the best Google Adsense secret.