Google won't let you ask
visitors to click on your ads, or use other deceptive ways to make them click.
But good content is an endorsement in itself. Some of its charm rubs off on
the ads, making the ads more believable — and interesting!

If you have a website with impartial product reviews, for instance, visitors
are more likely to click the ads to learn more about a product, check out the
latest prices or order online.

It’s crucial to create content that’s genuinely interesting. But your work
doesn’t stop there.

After setting up your AdSense Account, the first thing you want to do is play
with your ad formats and placement to make the ads blend in. That's where
the bulk of the "easy-money" is hiding.

But once you've got that right, what next? You start tweaking the text and
making all sorts of other changes to improve your CTR.

But every time you make any sort of change to your ads, you must
track the results.

Consider this example:

Joe Drinker has a great website about "How to make Beer at Home". It's
doing well on AdSense, but not well enough. His week’s stats look something
like this:

Date Page
Impressions
Clicks Page CTR Page eCPM Your
earnings
4/2/05 40930 1516 3.7% 5.62 229.92
4/3/05 40358 1574 3.9% 6.59 265.99
4/4/05 38962 1517 3.9% 6.11 238.01
4/5/05 33563 1381 4.1% 6.38 214.21
4/6/05 32978 1325 4.0% 6.76 223.81


65
4/7/05 28207 1294 4.6% 7.52 212.01
4/8/05 27322 1251 4.6% 7.47 204.20

Joe is pretty happy with his CTR but wonders if he can raise his CPM and in
the process, lift his earnings. So he looks up high-priced keywords related to
his subject, and works the term "beer cans" into his content.

A few days later he logs into the stats on his AdSense account and finds that
that that change has actually HURT his income:


Date Page
Impressions
Clicks Page CTR Page eCPM Your
earnings
4/9/05 32744 985 3.0% 4.21 137.95
4/10/05 32286 1023 3.2% 4.94 159.59
4/11/05 30954 986 3.2% 4.59 142.08
4/12/05 26850 898 3.3% 4.78 128.52
4/13/05 26382 861 3.3% 5.08 134.28
4/14/05 22566 841 3.7% 5.63 127.20
4/15/05 21858 813 3.7% 5.60 122.52

Joe has not only disappointed a lot of collectors who come looking for beer
cans — his site contains lots of keywords but little in the way of good content
— he has also discouraged visits from people who want to make beer at
home.

His search ranking has gone down, making his website harder for people to
find him and lowering his impressions. It's also hurt his earnings per click as
the people who visit the site leave faster. What's worse is that he's also
risked his AdSense standing!

Now, does that make it a bad idea to optimize your website for AdSense?

Not at all. It is actually a good idea, if you do it right. And by that I mean…
No Shortcuts!

There is a simple, step-by-step process to optimize your website for high-
paying search terms. And this method is almost fool-proof! So why isn't
everybody doing this?

Simply because very few web publishers know how to use Tracking to their



advantage.

Tracking will not only help you minimize your mistakes, it will also reveal
hidden pockets of money that you would have never found otherwise.

Read on to find out how YOU can use Tracking to sky-rocket your
CTRs and increase revenues per-click.